| In recent years,the mainstream TV series that carry forward the feelings of the family and the country and advocate mainstream values have developed rapidly,occupying the center position of the content of long video series.Its audience also shows a younger trend,mainly audience aged 18 to 35.These young audiences are most likely to resonate with the vibrant youth images created in the play,and thus have an impact on their own values and behavior patterns.This research focuses on the youth image in the popular mainstream series "Minning Town",which will be broadcast in 2021.Through the analysis of the construction framework,symbols and discourse of the youth image in the play,as well as the in-depth exploration of their audience’s identity,this research provides enlightening thinking for the shaping of the youth image in the mainstream TV series in the future.The research consists of six chapters.The first chapter is the introduction part,which expounds the background,significance,methods and reasons of case selection of this research,and summarizes the previous relevant research results and theoretical paradigms.The second chapter sorts out the development and changes of the youth image in the mainstream film and television series,expounds the characteristics of the youth image in the mainstream TV series since the new era,and gives a general explanation of the youth image presented in the research case "Minning Town".The third to sixth chapters are the main chapters of this research,focusing on "how to construct to achieve a breakthrough in the youth screen image","what kind of recognition does the audience give to the youth image presented by this construction method","through the audience’s identification to reflect on the construction method,refine the summarize the experience that can be used for reference" and other questions.The third chapter analyzes the construction of the youth image in "Minning Town" from three different dimensions of frame,symbol and discourse,and discusses how to construct a three-dimensional,authentic,growing and transforming youth image through frame,symbol and discourse in the play,so as to realize the youth In the image construction,"the turn of spectacle presentation","the breaking of stereotypes" and "the inclusion of popular culture".The fourth chapter explores the audience identification of the youth image through the observation and analysis of the bullet screen text,aiming to gain insight into the construction experience and problems through the analysis of the identification degree of the youth image.The analysis found that the audience’s identification with the youth image in the play has three levels:intuitive external identification,emotional double identification,and social value identification.Different levels of identification have an impact on the audience’s emotions,self-cognition,values,and behavior.At the level of intuitive and external identification,the audience’s identification with the image of youth is reflected in the authenticity identification of "clothing","dialect" and "physical characteristics";at the level of dual emotional identification,the audience’s identification with the image of youth is reflected in the constructed youth behaviors and experience generate empathy,but at this level there is a denial of the "moral conflict,stereotyped discourse behavior" expressed by youth;at the level of social value recognition,the audience as a whole is in a state of "selective identification",and the social norms of youth image,The talent and character show partial approval and partial disapproval,or disapproval in the early stage and later approval,which reflects the audience’s negotiation and understanding of the "three-dimensional" and "growth" of the youth image.Through the analysis of audience identification and the analysis of contrast construction,it is found that the youth image construction of "Minning Town" has achieved good results in three aspects: the use of real symbols,the shaping of youth growth,and the empathy processing of youth experiences.The binary opposition is highlighted,and the antipathy and resistance of stereotyped and conflicting discourses and frameworks such as gender and region are worth reflecting on.Finally,this paper proposes that the image of young people in the mainstream TV series should break the stereotyped presentation,highlight the realistic value of the youth,and try to create an immersive experience for the audience under the pursuit of the real coding of the transmission and reception systems.At the same time,it is necessary to actively integrate youth culture,with the help of current big data technology,to gain insight into the audience’s identity psychology,and to improve the construction effect of youth image. |
