The Moral Hazard Of The Main Body Of The Online Ride-Hailing Market And Its Prevention And Governance

Ride-hailing is short for online taxi booking,also known as online ride-hailing,online ride-hailing,mobile taxi or mobile APP ride-hailing.Ride-hailing vehicles include ride-hailing taxis,ride-hailing express cars,private cars and luxury cars,etc.Besides the general characteristics of taxis,ride-hailing vehicles also have their own rich features,types and business models.There are many participants in the ride-hailing market,among which the most direct and main participants are ride-hailing platform companies,ride-hailing drivers and ride-hailing passengers--they constitute the main body of the ride-hailing market,play different roles and form a special relationship.Currently,China’s online ride-hailing market policy framework is basically formed,rules and systems are relatively comprehensive;The supervision has been strengthened and the compliance of online ride-hailing has been steadily promoted.Ride-hailing platform companies are numerous,the size of the strength gap is large;The driver team is huge,the comprehensive quality is uneven;The user scale is increasing year by year,especially concerning security;Market competition is still fierce,supply and demand is difficult to balance.Although the development of the network about car has made obvious progress,but there are still many outstanding problems:traffic accident and the public security criminal cases occurred frequently,illegal operation and management behavior abounds,vicious competition and low-quality service problems,transaction breach of contract and tort disputes emerge in endlessly,user information and personal privacy is often leaked,industry increasingly fierce contradiction and conflict of interest.These problems reveal that the ride-hailing market is facing risks such as traffic accidents,illegal crimes,personal injury,property loss,information disclosure,transaction breach of contract,tort compensation and industry stability.Investigation and analysis of the above problems and risk factors,found that one of the most important factors,plays a major role in the party.And found,only a few problems and risks are affected by the material of the force majeure factors and the objective environment,most of the problems and risks are affected by network about car market main body of the moral factor and the subjective influence behavior,and the market main body activity and service contains a variety of forms,the content behind the complex of moral hazard,including network about car platform of moral hazard is more covert,mainly for corporate interests;The moral hazard of drivers is relatively prominent,which mainly damages passengers’ rights and interests.The moral hazard of passengers is not easy to detect,and the social harm should not be underestimated.Based on relevant theories and through research and analysis,the causes of moral hazard of the main body in the online car-hailing market mainly lie in the following aspects:inconsistent interest bodies and pursuit of personal maximization;Asymmetric market information,opportunistic behavior;Weak risk awareness and insufficient prevention ability;Imperfect policies and regulations,soft constraints of rules and systems;Social atmosphere is not ideal,moral quality to be improved;The credit system is not sound and the reward and punishment mechanism is weak.To this end,the comprehensive proposed to strengthen the network ride-hailing market governance and market subject moral hazard prevention of six Suggestions.First,we need to foster the concept of stakeholders and implement the social responsibility of market players.Second,strengthen the openness and transparency of information and compress the living space of opportunism;Third,we should enhance security risk awareness and enhance risk prevention and response capacity.Fourth,we should improve the system of policies and regulations and strengthen the rigid constraints of rules and systems.Fifth,to enhance the moral cultivation of citizens and cultivate the consensus of social core values;Sixth,we need to improve the credit evaluation system to better play the role of suppressing evil and promoting good.