Research On Paradigm Shift Of Ideological Education Information Dissemination Effect

The effect of ideological and political education information dissemination is the starting point and goal of ideological and political education information dissemination research,and it is also an effective "subject" to detect whether there is a problem in the process of ideological and political education information dissemination.As the information age develops vertically and deeply,the constituent elements of the information dissemination process of ideological and political education have been more complicated.Among them,problems such as "weakening the authority of educators’ information","insufficient ability of educated people","lack of information dissemination environment",and "dullness of discourse vitality" have made the dissemination of ideological and political education information not achieve the expected results.Therefore,in order to improve the effect of ideological and political education information dissemination,the paper takes "paradigm" as the starting point,based on the process of ideological and political education information dissemination system,attempts to sort out the transformation of the ideological and political education information dissemination paradigm,in order to seek to solve the ideological and political education information The starting point and ending point of the problems in communication fundamentally improve the effect of information dissemination of ideological and political education.The main research content of the thesis is that the first chapter is the research background and significance,research review,basic framework of research,research methods and innovations.The second chapter defines the critical concepts of the thesis,namely the paradigm of communication effect and the paradigm of ideological and political information communication effect,and clarifies the theoretical origin of the thesis.The third chapter mainly analyzes the composition of the information communication effective paradigm of ideological and political education,including the outward composition and internal composition of the information communication effective paradigm of ideological and political education.The fourth chapter follows the transformation of the theoretical paradigm of mass communication effect research,and the paradigm of ideological and political education information communication effect also has its own transformation,namely,the "one-way linear" communication effect paradigm directed by information transmission,and the information sharing as The "ceremonial" communication effect paradigm of the purpose,and the "audience motivation" communication effect paradigm based on the needs of the information receiver.Finally,from the four aspects of following the principles of conversion,enhancing discourse vitality,improving the acceptability of the educated,and improving the quality of the communicator,put forward the transformation of the future paradigm of the ideological and political education information dissemination effect,to ensure that every ideological and political education information dissemination system Maximizing the effectiveness of an element and improving the effectiveness of information dissemination activities in ideological and political education.