Research On The Legal Regulation Of Bidding Rank

Internet search is the main way for many internet users to obtain information from all over the world.Search engine bidding rank is an Internet marketing model generated with the development of search engine technology.At present,it is also the most important business operation model and profit source of search engine service providers.Search engine bidding rank brings huge profits to the providers of search engine service,but also brings a lot of negative effects to the Internet market.There are a series of problems led to endless legal disputes,such as some illegal medical bidding rank advertisements,spoofing search page clicks,unfair Internet competition,and trademark infringement of key words.These problems will eventually infringe on the relevant rights and interests of consumers.Our country has been discussed these dispute problems caused by search engine bidding ranking for a long time.And in recent years,some laws and regulations have been issued to regulate these typical social events.But in general,there are still some shortcomings in these legal regulations,and these shortcomings lead to the illegal behavior involved in bidding rankings is still not effectively controlled.So the illegal regulation of the search engine bidding rank is still very urgent and necessary.This article mainly through the introduction of the search engine bidding rank from the perspective of economic law.Combined with some media reports and the court cases in the trial practice of search engine bidding rank,sort out and classify the illegal behaviors in the competitive ranking of search engines,using the combination of law analysis method,combined the case of our country to discuss and analyze the present situation of the legal regulate about the search engine bidding rank.From the summary,this paper puts forward the defects of our country’s legislation in regulating the illegal behavior of search engine bidding rank,such as general and disorderly provisions,unclear liability of the infringer,inadequate supervision and audit measures,which lead to the failure of the protection of search engine users’ rights and interests.Based on the comprehensive analysis of the responsibilities of the main service providers,bidding enterprises and regulatory authorities in the search engine bidding rank,the author finally proposes that in the future regulation of the search engine bidding rank process,we should focus on improving the provisions of various laws and regulations,strengthening the responsibilities of search engine service providers,improving the special rights of online consumers,and issuing the implement of the regulatory rules.