Research On The Legal Regulation Of "Search Engine Bidding Ranking"

In the vast Internet information,"search engine bidding ranking" has played an important role in information retrieval and promoted the rapid development of Internet search engine industry.It not only promotes the benign competition of each small and medium-sized enterprise,gave birth to the "search engine bidding ranking" business model,but also promotes each enterprise to obtain high profits.However,a series of problems exist in the development mode of "search engine bidding ranking",which damages the legitimate rights and interests of some con-sumers and business operators,and causes property losses and even personal harm "Wei Zexi incident" caused widespread concern in the whole society,the public on the "search engine bidding ranking" comment in succession.Wei zexi’s death is closely related to "search engine bidding ranking".Starting from the "Wei Zexi incident",this paper explores the definition,working principle and attribute research of "search engine bidding ranking",and brings out the concept of legal regulation,relevant academic viewpoints and significance.In the research process,combined with the legal regulations in-depth analysis of the "search engine bidding ranking"problem,learn from foreign"search engine bidding ranking" related regu-lations,targeted to obtain the development value of China’s "earch engine bidding ranking".We will improve the legal regulation of "search engine bidding ranking"by strengthening legislation and strengthening supervision and management of administrative departments,so as to further protect public rights and interests and realize the healthy and stable development of Internet services in a country ruled by law.This paper is divided into four aspects:First,the legal regulation of"search engine bidding ranking".This paper makes clear the definition of "search engine bidding ranking",introduces,analyzes and verifies the relevant working principle,explains the legal regulation,clarifies the legal attribute of "search engine bidding ranking",and analyzes the legal regulation significance of"search engine bidding ranking".The second aspect is the existing problems in the legal regulation of search engine bidding ranking.Mainly reflected in:legislation,"search engine bidding ranking" by the"Advertising Law of the People’ s Republic of China"(hereinafter referred to as "Advertising Law")constraints are not strong,other relevant laws and regulations are not perfect;In terms of law enforcement,relevant administrative bodies need to improve their examination and supervision respon-sibilities for Internet enterprises.They have not been fully implemented in the protection of consumer rights and interests as well as the security and quality control of the medical industry,and the construction of network information services needs to be improved.The construction of advertising self-discipline organizations needs to be strengthened.The third aspect,"search engine bidding rank" foreign relevant provisions and can be used for reference.This part intro-duced the United States and South Korea’s "search engine rankings,the relevant provisions of the "with the"search engine rankings" part of the present situation in our country,learn and draw lessons from:on the one hand,our country s"search engine rankings" algorithm technology can draw lessons from American experience,comprehensive advertising factors such as the correlation between grammatical structure and key words,on the other hand should be obvious way to distinguish between "search engine rankings" natural search results.The fourth aspect is the improvement of the legal regulation of "search engine bidding ranking".Specific launch for the following points:first,strengthen the "search engine bidding ranking" legislation.The advertising Law and the Interim Measures on The Admini-stration of Internet Advertising have unified the definition of "search engine bidding ranking",accelerated the formulation of the Internet Advertising Law through pilot local legislation,and improved the legislation by granting consumers the right to report Internet advertisements in the Tort Liability Law.Second,the administrative subject should strengthen the supervision regulation of "search engine bidding ranking".We will strictly review the advertising operations and management activities of Internet companies,strengthen the protection of consu-mers’ rights and interests,strictly control the quality of medical services,and promote the development of online information platforms.Third,strengthen the self-discipline of industry self-discipline organizations and establish a self-regulation system of Internet advertising industry with Chinese characteristics.