The Legal Regulation Of Illegal Competition In Advertising Filtering

With the development of market economy and the vigorous development of Internet era,the form of Internet competition presents a diversified situation.Then comes the emerging new type of Internet competition disputes,advertising filtering behavior is one of the main manifestations of the new unfair competition disputes on the Internet.The Anti-unfair Competition Act of 2017 added an "Internet section" to reflect the protection of consumer rights and interests in the specific provisions of this Law.Before that,the judicial organs of our country mainly protect the rights and interests of operators in the trial of Internet competition disputes such as advertising filtering.The establishment of "Internet Special Article" provides guidance and legal support for the court to pay more attention to the rights and interests of consumers and the maintenance of business ethics in advertising filtering unfair competition disputes.Therefore,from the point of view of the dynamic balance of multiple rights and interests,some courts carefully judge the appropriateness of advertising filtering behavior,while most courts still regard advertising filtering behavior as unfair competition with the bottom clause of "Internet Special Article ".Therefore,at present,China needs to further improve and concretize the legal regulation of advertising filtering unfair competition.On the basis of the views and theories of scholars at home and abroad,this paper summarizes the unfair competition behavior of advertising filtering,expounds the current regulation situation of unfair competition behavior of foreign advertising filtering,and analyzes the legal regulation problems of unfair competition behavior of advertising filtering in China,and puts forward some suggestions for improvement.At present,the research on the legal regulation of advertising filtering unfair competition behavior is mainly focused on case analysis,and this paper analyzes the legal regulation of advertising filtering unfair competition behavior from a more comprehensive point of view.From the legislative,judicial,administrative supervision of different angles to put forward solutions.However,the study of specific problems needs to be further studied,and the problems should be analyzed at a deeper level.It is hoped that the article can provide reference significance for the development of legal regulation of unfair competition on the Internet.