Legal Regulation Of Network Unfair Competition

With the advent of the Internet economy era,the unfair competition in the traditional market develops and deduces in the network environment,gradually forming the network unfair competition with new characteristics,such as traffic hijacking,malicious cybersquatting and other acts.The virtuality,concealment and openness of Internet technology are obviously different from those of traditional markets.It is difficult to identify acts of unfair competition on the Internet,and the identification process is very difficult.At the same time,administrative and judicial staff are also facing new difficulties in identifying its nature,causing different degrees of infringement on the rights and interests of online merchants and consumers.In order to protect the interests of online merchants and consumers and maintain the orderly development of the Internet market economy,it is necessary to effectively regulate acts of unfair competition on the Internet.Under the guidance of "Internet Special Articles",this paper focuses on the analysis of the definition elements and main types of network unfair competition behavior,separating its particularity from the traditional unfair competition behavior,analyzing China’s deficiencies in regulating network unfair competition behavior,and putting forward feasible suggestions for improvement.