Analysis Of The Attention And Influencing Factors Of China’s Red Tourism Network Based On Spatial Econometric Model

In recent years,it can be seen from the domestic development trend that tourism has greatly promoted the development of the national economy,making the tourism industry increasingly valued by people.The red tourism vigorously promoted by the country has also become one of the options for people to travel,which can further strengthen the red education and inherit the red gene.At the same time,the rapid development of the Internet has become an important channel for tourists and potential tourists to understand the information related to red tourism,making the attention of red tourism network a way to measure the level of red tourism publicity and promotion,reflecting the influence of red tourism.At present,due to the relative independence of red tourism resources,the traditional development model and the lack of model innovation,the development of red tourism in different regions of our country is not balanced.Therefore,it is necessary to study the attention of red tourism network in China,so as to provide reference for accelerating the development of red tourism economy in China.Based on the search index data of "red tourism","red tourist attractions" and "red tourist routes" extracted from Baidu Index Platform and 360 Trend Platform,this paper constructs the red tourism network attention index system from the search and attention dimensions.This paper measures the attention degree of red tourism network in 31 provinces in China from 2017 to 2019,and carries out a spatio-temporal analysis on the attention degree of red tourism network.In terms of average level,although the average level of red tourism network attention of 31 provinces in China fluctuated greatly from 2017 to 2019,it showed an upward trend on the whole.Among them,the attention level of red tourism network in North China and East China is relatively high.Although the attention of red tourism network in South China fluctuates greatly,the growth trend is more obvious.Although the attention of the red tourism network in the northwest,southwest and northeast regions shows an increasing trend,the attention of the red tourism network still needs to be accelerated due to the small base.In terms of the overall level,the attention of red tourism network in most provinces shows an upward trend,while in a few provinces,the attention of red tourism network shows a downward trend.Chongqing,Yunnan,Guangxi Zhuang Autonomous Region and Xinjiang Uygur Autonomous Region have a greater growth rate.In terms of spatial distribution,the attention of red tourism network in China is unevenly distributed among provinces.The spatial differences are constantly changing,and the degree of spatial concentration,gap,dispersion and fluctuation are gradually decreasing.Attention to red tourism network to carry on the spatial correlation study,can find a space positive correlation degree strengthening year by year,the provinces of red tourism online attention between agglomeration level remarkable enhancement,most provinces in the H-H agglomeration and L-L agglomeration,a small number of provinces in L-H agglomeration and H-L agglomeration,H-H agglomeration form most of the provinces in eastern and central,Most of the provinces in L-L agglomeration form are in the west,which indicates that the development of red tourism network attention is unbalanced and different among provinces.Then,this paper selects 7 indicators such as year-end population and per capita regional GDP,and models them respectively based on cross-section data and panel data.The results of the spatial Dupin model show that the population and per capita GDP at the end of the year have significant positive effects on the attention of the local red tourism network,while the per capita disposable income has negative effects on the attention of the local red tourism network.In addition,from the total effect decomposition results,it can be seen that per capita disposable income and mobile Internet access traffic have positive spatial spillover effects on the attention of red tourism network.Finally,according to the conclusions of network visibility and influence factors of red tourism,put forward national tighten policy tilt,the provinces according to oneself circumstance development promotion of red tourism resources,the use of special events and time events and innovating the mode of project,and strengthening attract the talent policies and Suggestions to promote economic development,promote the development of the Internet.In this way,the attention of the red tourism network will be promoted and the development of the red tourism economy will be promoted.