| Social media provides individual emotional expression channel,the characteristics of the "post-truth" shows that the expression of emotions is not confined to the individual but is embedded in the public agenda,the study of emotion become a research hotspot in recent years,but most of the studies focused on the topic that emotional as social mobilization weapon is used to improve the effect of communication,however,how the emotion is embed into public issues? Therefore,this paper will base on the method of case study and text analysis,take an influential and representative case ‘chongqing bus incident’as an example,focuses on the emotional narrative of media content,and emotional response characteristics of netizens to analyze the emotions’ system in public issues.Moreover,the paper will try to go beyond the "case" to explore the emotional structure of the society.From the perspective of the media emotional narrative characteristics of the three hot topics: female drivers,rescue reports and cause announcements,we can conclude that the emotional structures are as follows: the "righteous anger",the transmission and rejection of the sense of hope,and the phenomenon of resentment criticism of the published content.The mechanism of emotion embedding into the topic includes the emotional characteristics of the topic,emotional resonance,the evocative effect of "assimilation" emotion and the stimulating effect of "heterogeneous" emotion and the imaginary relationship of "common" or "false".This paper reflects on the theory of emotion narration,and considers that the theory of emotion narration should include imaginative characteristics;reflecting on the characteristics of emotion and rationality,the paper holds that the aggregation of emotion in journalism is transient and unstable,and the emotion presented in the media ecology is the emotion of rational participation;considering the possibility of the positive development of emotion in the current news and communication industry,the paper thinks that the connotation of "constructive journalism" is helpful to the development of "post-truth" journalism. |
