| The rapid development of Internet technology has changed the development pattern and trend of many industries,and the live broadcast of sports events is no exception.The emergence of real-time network broadcasting has profoundly changed the way people watch the game.This benefits from the positive influence of streaming media technology,Internet,Internet devices and other new technologies,as well as good policies and other factors.With the rapid development of online real-time watching sports events,conflicts of interest among various stakeholders have been triggered,and new torts have also emerged.However,the protection of live sports events by copyright law is not comprehensive,and there are some problems,such as controversial legal attribute of live sports events,and the current copyright law can not adjust the network broadcasting behavior.According to the originality of sports live programs,copyright protection and neighboring right protection are given respectively.Although the third amendment of the copyright law has expanded the broadcasting right,and the network broadcasting of the live sports events programs identified as works can be better protected,the right holders of the live sports events programs such as video products still cannot control the non interactive transmission of the programs.At this time,the adjustment through the right of broadcasting organization not only conforms to the principle of interest balance,but also solves the controversial problem of the legal attribute of the program when it is difficult to judge the originality of the program.Although there are controversies in this way of protection,these controversies can not constitute a substantial obstacle.In the current social objective situation,according to the principle of legislative neutrality and the principle of overall effect,by expanding the existing broadcasting organization rights,the protection of the broadcasting organization rights of network broadcasting media is conducive to the norms of network broadcasting behavior,cracking down on network piracy,and regulating live broadcasting Industry,to enhance the Internet environment,cultivate social sports fashion and Internet users correct intellectual property values are also very helpful. |
