Research On Personal Information Protection In Recommendation System

Among the practices of many big data industries,recommendation system is one of the most mature and widely used applications.It not only improves the efficiency and accuracy of business advertisements,but also allows users to receive more precise information pushes.However,while personalized recommendation brings convenience,it also poses new challenges to the protection of personal information.On the one hand,information collectors have many irregular behaviors in the process of personalized recommendation,such as secretly collecting information,over-exploiting and utilizing information,which infringes on the personal information rights of Internet users;on the other hand,China has not yet formed complete personal information protection,and there are also many universal and typified problems in the legislative system and judicial practice.Based on the fact above,this article takes the research of personal information protection in personalized recommendation as the topic,trying to explore the main problems existing in personal information protection in the field of personalized recommendation in China,and puts forward suggestions for improvement of legal protection.The main structure of this article includes the following four parts:The first part elaborates and analyzes the basic concepts involved in recommendation system and personal information protection,which lays the foundation for the following discussion.This part includes the definition and operating principle of recommendation system,and the analysis of the related concepts of personal information and personal information rights.The second part mainly summarizes the problems of personal information protection in recommendation system in China,including the following two aspects:First,the boundary of personal information protection in personalized recommendation is blurred,and the legal attributes of online behavior information are difficult to determine.Second,The user’s right to know,choose,and control their personal information in the process of recommendation system cannot be guaranteed.The third part’s purpose is learning from the experience of personal information protection of personalized recommendation in foreign countries.This part aims to provide a favorable reference for solving the problems in the protection of personal information in China by examining the legislative and judicial practice experiences of the United States and the European Union on the protection of personal information in personalized recommendations.The fourth part mainly puts forward suggestions on the legal protection of personal information in personalized recommendations: First of all,in terms of the protection scope of personal information,the identity of online behavior information should be recognized and included in the category of personal information,and further protection of personal sensitive information and general personal information should be provided to varying degrees;In addition,several basic principles should be established in the field of personal information protection in recommendation system,such as the doctrine of informed consent,the doctrine of restriction of use,and participation of information subjects.The establishments of the principles above could guide network service providers to perform their obligations,and protect the personal information rights of users in personalized recommendation.