Research On Anti-monopoly Regulation Of Platform Enterprise Operator Concentration

In the context of the Internet platform economy,t it is not uncommon for platform companies to acquire data resources through centralized mergers and acquisitions to strengthen their market power.To a certain extent,the platform concentration can optimize the supply of resources,improve the efficiency of resource allocation,and realize large-scale operation.However,Platform companies in bilateral or multilateral markets have the characteristics of network externalities,free models,high data concentration,and widespread serious "pinching-type" mergers and acquisitions.The current regulatory system for the concentration of operators is facing challenges.Therefore,this paper attempts to combine the new characteristics of platform enterprises,focusing on factors such as bilateral market,data aggregation and consumer privacy protection,analyzes the shortcomings of anti-monopoly regulation on the concentration of platform business operators,and puts forward relevant suggestions for regulating the concentration of platform business operators.Firstly,starting from the basic theory of operator concentration of platform enterprises,this paper defines the concept of platform enterprises,and analyzes the characteristics of platform enterprises such as network externality and free mode.Then,based on the importance of data resources,the meaning of the concentration behavior of platform enterprise operators is summarized.In addition,the theoretical basis and necessity of regulating the concentration of platform business operators are introduced.Under the trend of strengthening supervision in the field of platform economy,it is necessary to comprehensively use the regulatory concepts of structuralism and behaviorism.The frequent cross-market competition and monopoly issues of Internet platform companies require us to make necessary responses to the anti-monopoly system.Secondly,from the perspective of the anti-monopoly regulatory procedures for the concentration of operators,i it analyzes the difficulties in the regulation of the concentration of operators in platform enterprises.In terms of market definition,the issue of "product definition" is ignored,and the free model makes the SSNIP method ineffective;In terms of reporting standards for concentration of business operators,it is impacted by the free pricing model and challenged by sharp-edged mergers and acquisitions;in the analysis framework of the effect of concentrated competition,factors such as the weakening of market share,cross-market competition and market barriers affect the determination of market power.At the same time,data blocking coordination behavior and consumer privacy violations also increase the difficulty of evaluation;In terms of the relief measures for the concentration of operators,due to the influence of dynamic competition,it is difficult to implement the relief measures.Thirdly,it sorts out the relevant cases and judicial practice of the legal regulation of the concentration of platform business operators in foreign countries including the European Union,the United States and Japan,and analyzes the enlightenment obtained from the analysis of the foreign experience,which is helpful for the improvement of relevant theoretical systems in China.Finally,it puts forward relevant suggestions for regulating the concentration of operators of platform enterprises.In defining the "relevant market",the "product definition" standard must be clarified first,and then an alternative analysis method should be used to define the relevant market;in terms of improving the reporting standard,the transaction volume standard shall be introduced on the basis of the turnover standard,and a classification and grading review mechanism is established;In the improvement of the analysis framework of the competition effect of the concentration of operators,consider the impact of data on market power,evaluate their market power according to the difference of platform types,Meanwhile,from the perspective of platform enterprise behavior analyze the motivation and ability of implementing data blocking collaborative behavior,and pay attention to the protection of consumer privacy rights;in the improvement of the relief system,it is necessary to accurately apply structural and behavioral relief measures,and at the same time build a traceable post-event supervision system to form a pre-event and post-event collaborative supervision situation.