Research On The Operation Strategy Of The Representative Stadium After The 2022 Beijing Winter Olympics

Beijing will co-host the 2022 winter Olympics with Zhangjiakou,becoming the first city in the world to host both the summer Olympics and the winter Olympics.At the same time,the stadiums that participated in the two Olympics are called "Double Olympic Stadiums".The use of stadiums after the games is a worldwide problem,Ignoring the post-match operation of large sports venues will not be able to meet the growing sports needs of our society and become the biggest constraint on the healthy and sustainable development of China’s sports industry.Therefore it is imperative to build the double Olympic stadiums that are "repeatedly utilized,comprehensively utilized and permanently utilized" to show the "Chinese experience".Therefore,this paper summarizes the current status of the Beijing Winter Olympics Stadium in 2022,and concludes that the stadium has its own characteristics and shortcomings,through using the comparative method and the literature research method to collect,compare and summarize the post-match operation modes of the recent Winter Olympic Games stadiums,then use questionnaires and expert interviews,the actual needs and future development trends of China’s current sports market are understood and mastered,and finally seek the post-match operation strategy applicable to the 2022 Beijing Winter Olympics stadium to help China’s more large stadiums find future development trends after the game.This paper uses the method of documents and materials,and case analysis in recent Winter Olympics Olympic legacy after the carding operation mode,using the method of questionnaire and expert interview method to master the balance between supply and demand of the sports industry in our country,finally put forward the suitable for our country in 2022 Beijing Olympic stadiums after the operation strategy,realize the value of whole life cycle of Beijing Olympic venues,to satisfy the increasing of the public sports demand,accelerate the development of converted into a sports power from sports powers.Based on the radiation theory of economic development and differentiated development strategy,the post-competition operation modes of venues for the 2022 Beijing winter Olympic Games are divided into the following three categories:(1)establish Wukesong Sports Center and National Aquatics Center as international double Olympic venue brand;(2)establish National Speed Skating Hall and Shougang Ski Jump as representative leisure park;(3)establish Genting Ski Park and Nordic Center Ski Jumping as leisure town.Through the research,the following conclusions are drawn: first,promote the integration of sports,culture and tourism industries to realize the "point-line-surface" development of sports tourism industry;secondly,the diversified development of stadiums and gymnasiums should build the core competitiveness,so as to ensure that the stadiums and gymnasiums with different positioning can meet the customer groups with different sports needs and alleviate the market environment of vicious competition after the games.