Research On The Competition Strategy Of XH Education And Training Company

In recent years,with the rapid development of education and training in China,it has become a common investment industry for many entrepreneurs.With the increasing number of education and training institutions,the market competition is more and more fierce.In the third tier cities like XZ City,many primary and secondary education and training institutions have felt obvious competitive pressure.If we can’t adapt to the new market situation,some education and training institutions will lose their competitive advantage,miss the opportunity for further development,and even be eliminated by the market.Small and medium-sized enterprises play a very important role in the national economy.According to statistics,small and medium-sized education and training institutions account for more than 90% of the total market.They are in the most competitive field,most close to customers and the market.However,at present,the research on the competitive strategy of education and training institutions in China is mainly focused on the whole education and training industry or large-scale education and training institutions.The research objects are relatively early established and large-scale,while the research on the newly established small and medium-sized education and training institutions is less.XH education and training company,the research object of this paper,is located in the third tier city,which is representative of small and medium-sized education and training institutions.Through the analysis and Research on the competition strategy of XH education and training company,we can grasp the latest competition situation of the industry in XZ,and provide theoretical guidance and reference for other similar small and medium-sized education and training institutions with inaccurate positioning,homogeneous operation and low market share.First of all,this paper introduces XH education and training company,which was just established in 2018 and whose main business is children eloquence training Based on the basic situation,current situation and existing problems of education and training companies,this paper sums up and sorts out the relevant literature of domestic and foreign enterprises and education and training institutions’ strategies from the perspective of enterprise competitive strategies,and combs out the relevant theories,main types of competitive strategies,analysis methods and tools of competitive strategies;Secondly,through PEST analysis,Porter’s "Five Forces Model",value chain,customer value to XH Strategic analysis and Research on the internal and external environment of education and training companies: from the macro external environment analysis,we can see that there is a broad market and a huge space for progress in XZ children’s eloquence training.At present,XZ does not have a large market share of brand institutions,most of which are not large-scale,and most of the small and medium-sized education and training institutions are generally over focused Focusing on short-term economic benefits,failing to form its own core competitiveness,insufficient management and training,and lack of unified standards in the industry,have resulted in a fierce competition and a high elimination rate in the industry.At the same time,through the analysis of XH education and training company’s organizational structure and human resources,marketing and operation ability,industry training value and other micro internal environmental factors,we find that there are problems such as insufficient brand influence,weak strategic management awareness,differences between resource planning objectives and operation,and imperfect human resource system.Then,with the help of SWOT analysis,the advantages,disadvantages,opportunities and threats of the company are obtained,the strategic objectives of differentiation,cost leadership and centralization are clarified,and the SWOT analysis matrix is used to match the alternative competitive strategies and relevant measures.Combined with the actual operation of the company,the feasibility of the alternative competitive strategy is analyzed,and QSPM is used at the same time The analysis matrix is used to analyze the alternative competitive strategy,and the differentiation strategy is selected as the best competitive strategy of the company at this stage.The advantages,disadvantages,opportunities and relevant contents of the internal and external environment of XH education and training company are identified as the key factors,and the teaching differentiation,service differentiation are proposed based on the comprehensive analysis of the management experience and actual situation of the company The specific strategic tasks of brand differentiation,marketing differentiation and expansion differentiation are to meet the individual needs of the trainees,so that the enterprise will be in a more powerful position in the fierce market competition.Finally,it establishes the implementation steps of XH education and training company’s competitive strategy in the early,middle and late stages,and effectively guarantees the implementation of the company’s differentiated competitive strategyfrom five aspects: system guarantee,corporate culture guarantee,human resource guarantee,capital guarantee and alliance cooperation guarantee,so that the company can better cope with the fierce market competition,and also develop for the operation of other similar enterprises The exhibition provides reference.To sum up,this paper not only analyzes the external and internal environment of XH education and training company,but also deeply explores and systemically sorts out the problems it faces from the perspective of value chain and customer value,and makes clear the direction of taking courses and teaching services as the strategic link of the company and forming core competitiveness.There is no mechanism for formulating relevant competitive strategies to stay in the three general competitive strategies of absoluteness and mutual exclusion.On the basis of differentiated competitive strategies,a series of measures are put forward to cope with the complexity and richness of the competitive market.The strategic goal of XH education and training company is not only to simply attract investment and collect rents,but also to create a good education industry ecology for educational institutions,provide high-quality resource sharing services,enrollment and drainage services,various events organization,planning and operation and other value-added services.