Study On Fruit Consumption Behavior And Influencing Factors Of College Students In Beijing From The Perspective Of Nutrition Cognition

In recent years,our country residents dietary nutrition pattern gradually from predominantly plant-based foods to animals and plants and heavy pattern transformation,rapid growth of animal food consumption,and low intake of fruits of plants,dietary structure of heat,fat intake increased significantly,and nutrients such as vitamin intake is insufficient,residents of nutritional problems highlighted,dietary structure transformation and upgrading.Fruits are rich in dietary fiber,minerals,vitamins and antioxidants,as well as low in sodium,fat and energy,which is of great significance for maintaining human health and preventing foodborne diseases.Although the average daily fruit consumption of Chinese residents has been increasing in recent years,it has not reached the recommended intake in the Dietary Guidelines for Chinese Residents.The physique of college students showed a declining trend,and the nutritional cognition and dietary behavior needed to be improved.Therefore,the study of fruit consumption behavior and consumption situation of college students is of great significance to improve the dietary structure of residents,guide college students to form a scientific and balanced eating habit,and promote "Healthy China".On the basis of referring to relevant literature,this paper,based on the theory of planned behavior and Howard Shays model,combined with the consumption characteristics of college students,constructs a theoretical model of fruit consumption behavior and its influencing factors.According to factors such as economic development level,school type and school distribution density of Beijing,8 universities in Beijing were selected to carry out an online survey among 740 students.According to the survey data,this paper analyzes the fruit consumption of college students,analyzes the fruit consumption behavior characteristics of college students from the aspects of intention attitude,consumption habit,consumption preference and nutrition cognition,and uses the ordered Logistic model.This paper makes an empirical analysis on the influencing factors of college students’ fruit consumption from four aspects of personal and family factors,attitude and knowledge factors,subjective norms factors and facility supply factors,and puts forward countermeasures and suggestions for rationalizing college students’ fruit consumption behavior.According to the analysis results,the following conclusions are drawn :(1)college students’ attitude towards fruit is positive;(2)In terms of consumption preference,fruit consumption structure is dominated by bulk fresh fruit,supplemented by fruit juice,and more attention is paid to cost performance;(3)In terms of consumption habits and nutrition cognition,the level of nutrition cognition is generally high,but the proportion of insufficient intake is more than half;(4)Favor,average monthly living cost and nutrition perception are important influencing factors;(5)The characteristics of fruit consumption behavior of urban and rural students are relatively consistent,and the influencing factors of fruit consumption are quite different.The fruit consumption of rural students is slightly better than that of urban students.Urban students pay more attention to the fruit availability factors such as the number of selling points,while rural students pay more attention to the edible value and cost performance of fruit.(6)fruit consumption behavior characteristics and influencing factors of both men and women differ greatly,girls for fruit preferences degree is higher than boys,consumption situation is slightly better than boys,boys are more important fruit edible value,by subjective norms such as father and friend consumption factors influence is bigger,the girl is affected by economic factors such as average monthly cost of living,the price is bigger.According to the fruit consumption situation of college students,the following suggestions are put forward to rationalize the fruit consumption behavior of college students :(1)starting from childhood and guiding them to form scientific eating habits;(2)Strengthen publicity and accurately propagate and teach dietary knowledge to college students;(3)School canteens may carry out nutrition set meal plan and low price meal plan.