Research Of Parent-Child Visitor Experience Quality Scale In Domestic Children’s Exhibition Context

Children’s exhibitions,which originated abroad,have been developed for more than 100 years,and relevant research points out that children’s exhibitions are important for the development of children,families and society.The development of children’s exhibitions in China started at the end of the last century,in recent years,with the development of socio-economic level,people pay more attention to family education,and children’s exhibitions have been attracting more attention and developing at an increasing rate.Based on this,the project focuses on the theoretical basis of children’s exhibitions and uses the whole parent-child group as the research object to identify the quality of visitors’ experience of both sides;at the same time,since the parent-child group consists of two different kinds of individuals who interact with each other and are a special group of visitors,there is no common experience quality scale for reference yet,so this subject will establish a new Parent-Child Visitor Experience Quality Scale(called the P-C Scale below)in the context of domestic children’s exhibition to provide a visitor experience evaluation reference for it.Based on the Scale Development method,this subject established a P-C Scale including two sub-scales which named Parent-Visitor Experience Quality Scale(called the P-Scale below)and Child-Visitor Experience Quality Scale(called the C-Scale below).First,By literature reviewing,the definition of the measurement object was clarified;then,using the literature review,content analysis,unobtrusive observation and interviewing methods,the parent-child experience quality indicators in the children’s exhibition was collected,and domain experts were invited to conduct expert review to generate an item pool;Afterwards,a parent-child visitor experience questionnaire was generated based on the content of the item pool,and enough samples were collected for analysis;Finally,through reliability analysis and exploratory factor analysis,the P-Scale included 6-dimens and 25 indicators and the C-Scale with 6 dimensions and 21 indicators were determined,also the validity of the scale was verified through discussing the theoretical basis,scale content and scale structure,then calculated the weight within the scale,finally generated the P-C Scale with hierarchical structure and weight score.By calculating the reliability and validity of the scale obtained,the feasibility of the subject’s output scale was tested,and by applying the scale to specific exhibition,the design guidance of it was tested.The project culminated in the production of a parent-child visitor experience quality scale containing two subscales with good internal reliability,validity,and the case study has proven to be instructive in improving the quality of children’s exhibitions.The innovation of the project is to establish a new quality of visitor experience for the parent-child group in children’s exhibitions,with the parent-child as a whole.The measurement tool makes up for the single target audience and the lack of measurement of exhibition quality in domestic children’s exhibitions.In the future,the scope of this scale can be expanded,further validated and optimized,and the applicable scenarios of the scale can be expanded,which will have a great impact on the domestic parent-child exhibitions.It is important to improve the quality of visitor-related exhibitions.