Challenges And Countermeasures Of Propaganda And Ideological Work In Colleges And Universities In The New Era

Propaganda and ideological work is an important part of the party building and ideological and political work in Colleges and universities.It plays a positive role in guiding ideology,promoting public opinion,encouraging spirit and supporting culture.In the new era,the challenges faced by the propaganda and ideological work in Colleges and universities are multifaceted.The social environment,the subject and the object of propaganda are the leading factors,and the propaganda intermediary is an important means,which has a significant impact on the ideological value orientation of contemporary college students.This paper discusses from four parts.The first part is the introduction.Based on the current research situation,this article clarifies the characteristics of the times,finds out the purpose and significance of the research,and clarifies the difficulties and innovations of this topic.The second part is related concepts.According to the time sequence,the main tasks of the party’s propaganda work in different periods are briefly described,and the changes in the connotation and major social contradictions under the new situation reflect the key content of the propaganda and ideological work of colleges and universities under the New Situation.The third part focuses on the challenges of propaganda and ideological work in the new era.The social trend of thought and the international situation are complicated.As the subject and object of propaganda,the teachers and students in Colleges and universities are impacted by the external environment,and there are also conflicts from ideas.From the perspectives of the subject,object,intermediary and content of propaganda and ideological work in Colleges and universities,this paper respectively expounds the difficulties and challenges faced by the propaganda and ideological work in Colleges and universities in the new era.The fourth part is the promotion strategy of propaganda and ideological work in Colleges and universities in the new era.In the face of various challenges,as well as the impact of the new era on the ideology and behavior of college teachers and students,colleges and universities should correctly understand and deal with the challenges of the social environment in the new era,give full play to the resources integration advantages of the propaganda subject in the new era,improve the thinking mode of the propaganda object,and improve its cognitive ability.At the same time,it should constantly explore the role of propaganda intermediary and adjust publicity The content makes it more acceptable to the audience and constructs a new pattern of propaganda and ideological work in Colleges and universities.The challenges and Countermeasures Faced by the propaganda and ideological work in Colleges and universities are brought into the research field of Ideological and political education.By analyzing the characteristics and current environment of propaganda and ideological work in Colleges and universities,the educational value of propaganda and ideological work is explored,the role and role of Ideological and Political Education played by it is clarified,and the status quo and challenges are clarified,which provides a theory for the feasibility of propaganda and ideological work in Colleges and universities in the future reference resources.