| Since the promulgation and implementation of the blood donation law of the people’s Republic of China in 1998,college students have become the main force of blood supply.This study focuses on the phenomenon of College Students’ voluntary blood donation,explores the predictive factors of young college students’ voluntary blood donation behavior,and hopes to provide guidance and solutions for the immobilization and normalization of College Students’ voluntary blood donation behavior and the alleviation of blood shortage.Most of the previous studies are based on the whole social group,ignoring the special group of college students.Most of the researches on College Students’ voluntary blood donation are based on the description of behavior representation,but they do not explore the role of their unique space and interpersonal environment in this behavior.It is not entirely out of one’s own true will,nor is it a completely free and active choice for an individual to carry out an action.People’s social attribute determines that interpersonal interaction and inter group communication are full of every corner of their life.The cultivation of behavior concept,the shaping of behavior cognition and the generation of final behavior will be subject to the pressure and power of social interaction from the space field of the individual.College students are in the sprint stage of the establishment of behavioral values and cognitive action ability.The tasks and attributes of family and campus determine that they can guide college students’ behavior towards a high moral level.This paper discusses the phenomenon of College Students’ voluntary blood donation from three aspects: the cultivation of College Students’ concept of voluntary blood donation,the construction of cognition of voluntary blood donation and the occurrence of voluntary blood donation behavior.In the concept cultivation stage,influenced by intergenerational interaction and collective life,college students’ concept gradually becomes personalized,and their overall outlook and sense of responsibility continue to improve.In the cognitive construction stage,the moral pressure caused by social comparison and moral evaluation within and outside the group makes them have an unprecedented desire to seek self-efficacy.They will actively carry out the self presentation of high moral cognition to improve their external impression management.In the stage of behavior occurrence,after the completion of the construction of high moral cognition,college students are faced with a higher level of expectation,recognition and support from the outside world,which makes them have to choose moral behavior and imitate and continue moral behavior for the sake of collective integration and self-efficacy. |
