The Business Plan Of Jimmy Coach APP Project

At present,under the guidance of the two national strategies of "Healthy China" and "National Fitness",along with the rapid development of the national economy,people’s demand for a healthy life has increased,and the fitness industry has ushered in a new development opportunity.The traditional fitness model relies on fitness clubs,and is carried out between fitness practitioners and fitness trainers.The current fitness model mainly contains three basic elements: fitness club,fitness practitioner and fitness coach.According to the survey and research,health clubs under the traditional model have problems such as high risk,high cost and imperfect industry mechanism,and the imperfect mechanism has caused a lot of "gym chaos",which hinders the development of fitness industry.Through the resource integration of Jimi coach app project,the gym elements in the three basic elements is replaced by app platform.Through the new mode of online matching and online teaching,the problem of difficult accurate matching between fitness people and fitness coaches and the problem of fitness activities easily affected by external factors are solved,which helps fitness people to carry out fitness activities more scientifically and effectively,and has a good application prospect.This business plan uses PEST analysis,Porter’s five forces model,STP theory,accident tree analysis and other analysis tools and methods to analyze this APP project.The full text is divided into 6 chapters in total.Chapter 1 is an overview of the business plan,which mainly provides an overview of the project background,project overview,as well as the research methodology and technical route of this business plan.Chapter 2 is the market analysis and strategy selection,which focuses on the external environment analysis,industry environment and competitor analysis.Chapter 3 mainly analyzes the product features and profitability.Chapter 4 is the development planning,which discusses the planning of four aspects:technology,production operation,marketing and human resource management.Chapter 5mainly sets out the financing plan and financial forecast for this APP project.Chapter 6 is the risk forecast and assessment,which mainly identifies the future development risks of this APP and gives the countermeasures for the risks.After the analysis in the above six chapters,this business plan concludes that the Jimmy Coach APP business project has broad market prospect,strong development and operability,and this business plan indicates the subsequent work direction and work focus for the business team.