The Study Of Current Career Situation Of Personal Fitness Coaches In WuHan Fitness Clubs

As the rapid development of the economy, people’s living standards in Wuhan is constantly improving, and at the same time, people’s awareness of health and requirement of life quality is growing. People tend to seek for efficient "personal service" rather than public training when making their fitness choice. To meet the higher demand of the public, the profit instrument of fitness centre-the private fitness coaches’scale is becoming larger and larger. However, as an emerging industry, the troops of private fitness coaches are lack of experiences and management practices., which will set back the development of the whole industry, Therefore, this thesis, aiming to investigate the current situation of private fitness coaches in Wuhan, can not only provide a basis for the work of private fitness coaches themselves, but also make a reference for the whole troops well development.In this study, I investigate a number of private coaches and members in several large commercial health clubs which are very representative in Wuhan, Methods including field research, literature, survey, questionnaire, statistics, etc. are used, and referring the study of previous scholars, I got the following results:First,private fitness coach teams in Wuhan tend to be younger, and most of the coaches are males; There exists a gender imbalance and most of them are lack of working and guidance experiences.Second,the qualification authentication of private fitness coaches and the training market in Wuhan is not standardized, and there exists a phenomenon of "escort integration" which reduce the gold content of the qualification.Thirst,the private fitness coach in Wuhan has some expertise and professional competence, but lack of qualified coaches overall.Fourth, the overall monthly income of private fitness coaches in Wuhan is ideal, but there is a polarization phenomenon; Sales pressure is a major source of stress to private fitness trainers which will in side effects.Fifth,the service concept of private fitness coaches in Wuhan is not strong, and the scope is narrow; the service capacity is not high, and the vast majority of private coaches are limited to the service of losing body weight.Sixth,the career prospect of private fitness coaches in Wuhan is relatively good, but the career plan of them is not so specific.