Research On The Application Of PAD Class In The Course Of 《Fundamentals Of Marketing》 In Secondary Vocational Schools

Secondary vocational education is one of the most important parts of our vocational higher education.At present,the predicament teachers face is: the common pronoun in teaching,indoctrination,teaching methods and so on.In order to ensure the level and quality of instruction in secondary vocational education,attention continues to be paid to the improvement of teaching methods.As a new teaching method which combines traditional teaching methods with discussion methods,classes in shifts not only increase students’ interest and motivation,it also effectively improves classroom teaching,it plays a decisive role in cultivating students’ learning autonomy and perfect personality.In the secondary vocational schools,there are such problems as lack of active classroom atmosphere,low motivation and low learning efficiency.In view of this situation,it is necessary to study chinese quotation teaching,through the layered teaching method,marketing basic teaching and interlanguage teaching are carried out in secondary vocational schools.This research adopts the methods of literature study,questionnaire survey,data analysis,comparative analysis and interview to research the thesis from the following aspects:Part Ⅰ: Introduction.The background and significance of the paper writing,the review of relevant research at home and abroad,and the selection and integration of research results determine the thinking and research methods of this paper,combing and summarizing the important difficulties and innovations in the research.The second part: Summarize the theory of class separation.This paper expounds the basic concepts and forms of the class teaching method.And the basic process of this method is rationalized,which provides the basis for the writing and practice of the thesis.Part three: Investigation on the present situation of quotation teaching in secondary vocational schools;Market Basis;Through questionnaires and data analysis,This paper expounds the present situation and existing problems of marketing basic course teaching in secondary vocational schools,and analyzes the causes of these problems.The fourth part: The application design of subject teaching method in Chinese teaching;Marketing fundamentals;Secondary vocational schools.Based on the analysis of the basic course of marketing in secondary vocational schools,this paper designs the course process and syllabus of teaching methods of basic marketing courses,and selects the marketing texts.Macromarketing environment analyzes the marketing vocabulary;As a teaching case.The fifth part: the practice test of the quotation process in independent classroom teaching;Marketing based on quotations;Secondary vocational schools.This paper introduces the basic situation of the application of classroom teaching methods in the teaching process of secondary vocational schools,and through the student achievement method analysis its effect,questionnaire survey,student interview and teacher evaluation.Part Ⅵ: Summary and Prospect.This paper expounds the conclusion,insufficiency and prospect of the research.