Background Of Private Entrepreneurs And Philanthropic Donation Of Entreprises

As more and more people in the society pay more and more attention to corporate philanthropy,as the main body of the market,private enterprises have more and more research on charitable donations.Enterprise donation has always been the top priority of charity donation in China.In the process of China’s economic restructuring,there is a lack of market transparency.With the continuous advancement of marketization,private enterprises have become an important part of China’s economy.In the event of major social events,corporate philanthropy of private enterprises has also attracted social attention.In addition,the political connection between entrepreneurs’ general characteristics and heterogeneous characteristics makes the impact of corporate image on corporate philanthropy has always been an important research topic.The motivation behind corporate donation is also a topic that people have been studying and paying attention to.When the corporate performance is ideal or the scale of the enterprise is large,the impact of entrepreneurial background on corporate charitable donation is what this paper is going to study.This paper mainly explores the background of entrepreneurs who influence corporate donations when private enterprises are in a good operating condition.The empirical results show that the influence of gender and educational background is not obvious,while the influence of age is more significant.Older entrepreneurs are more inclined to increase corporate charitable donations,It may be that older entrepreneurs have rich experience and can have clearer corporate goals.They are less inclined to speculative investment and productive allocation,and more inclined to activities that can improve corporate value,such as charitable donations.Older entrepreneurs may have more abundant resources and are more willing to take on more social responsibilities or get more soft benefits by expanding charitable donations to relieve the pressure of the system.However,the results of the interaction items of business status are different,and the interaction of the two items has a significant negative effect on corporate philanthropy.This paper focuses on the impact of political connections on corporate philanthropy in the heterogeneity of entrepreneurs.The empirical results show that the closer the political connections of private entrepreneurs,the more inclined they are to increase corporate philanthropy.This may be because China is in the stage of economic transformation due to the imperfect market economic system,Private entrepreneurs will build their own political connections to make up for the institutional or market barriers in order to achieve the growth of enterprises.When they have the right,they will have the responsibility.When they assume the social role given by political resources,they will face the expectation of other entrepreneurs or enterprises for the social role and more institutional pressure.Under the pressure of this system,the more closely connected entrepreneurs will face the pressure of more roles,and more actively support charity or other social public welfare undertakings.After adding the business status interaction item,it is found that the enterprises with better business status and closer political ties with entrepreneurs are more likely to increase corporate philanthropy.This may be because when the business status is better,entrepreneurs have certain economic strength and economic foundation to carry out social public welfare undertakings such as corporate philanthropy,In addition,political connection itself has a certain soft positive effect on the enterprise’s economic situation or performance.It can also be said to be a political strategy,which is conducive to the enterprise’s operating income.Charitable donation itself has the advertising function of improving the enterprise’s reputation,establishing brand,improving the enterprise’s strategic environment and enhancing the enterprise’s value,In order to maintain or improve the social reputation and value of the enterprise,and to face stronger resources,social and institutional pressure,we need to expand the way of corporate philanthropy.