Research On The Supply And Development Of Sports Information Service In Xi’an Universities Under The Background Of Big Data

With the development of the new generation of Internet technology,big data has become one of the important means for the Party and the state and various departments to obtain information,which deeply affects people’s lives in different fields.College physical education shoulders the important responsibility of college students’ physical health and development.The way for college students to obtain sports information service changes,forcing college sports information service supply mode to change to adapt to the change of demand side.It is necessary to study and discuss the supply and development of sports information service in colleges and universities under the background of big data.Based on the present situation of physical education information service in Xi’an under the background of big data,this paper investigates the supply object,content,structure,approach and influencing factors of physical education information service in colleges and universities,as well as the demand content and acquisition way of college students’ sports information service.The following conclusions are drawn:(1)The physical education information service of Xi’an colleges and universities is mainly for college students;there is less supply of sports protection knowledge,sports skills practice methods,sports nutrition,sports skills and tactics,etc.(2)The main factors that affect the application of big data in the supply of sports information service in Xi’an ordinary colleges and universities include: policy,economy,human resources,technology,safety and security,media and so on.(3)The content demand of sports information service for college students is diversified,and the content demand of students of different genders and grades is obviously different.Exercise is the most important purpose for college students to obtain sports information service.(4)The satisfaction degree of college students to school physical education information service is related to the frequency of autonomous exercise and grade.The satisfaction degree of supply content is different in grade and autonomous exercise frequency,and the satisfaction degree of supply route is different in autonomous exercise frequency.(5)Under the background of big data,the main difficulties facing the supply of sports information service in Xi’an colleges and universities are: insufficient operation ability of existing facilities,lack of complex technical personnel,insufficient quality and utilization of data and information statistics,and risk of information leakage.Big data can provide reference for decision-making and management of sports related departments in colleges and universities,broaden the service channels of sports information in colleges and universities,and realize accurate supply.(6)Under the background of big data,the supply mode of sports information service in colleges and universities can change from "top-down" to "bottom-up ",and " business-driven " to " data-driven " is the development goal of university sports information service supply under the background of big data.In view of the situation on both sides of the supply and demand of sports information service in colleges and universities under the background of big data,this paper puts forward the following suggestions: people-oriented,meeting the needs of different students;setting up a platform to form a departmental sharing mechanism;paying attention to the construction of technical resources and other development suggestions.