| With the development of the Internet,5G,big data,cloud computing,artificial intelligence and other emerging information technologies,online education as a new way of education has entered the public’s vision,which has successfully broken the time and space constraints of traditional education,making the acquisition of knowledge has undergone a subversive change.In 2019,the COVID-19 outbreak spurred the wider adoption of online education.At the same time,the rapid development of online education sector capital strength began to move into online education,online education promote rapid development of enterprises,about online education enterprise risk investment,private equity investment,listing,merger,such as economic activity is increasingly frequent,the value of evaluation gradually become the focus of attention to stakeholders,for enterprise managers,using effective method for evaluation.It is very important to evaluate and find the factors that enhance the intrinsic value of enterprises.For investors in capital market securities,accurate valuation results can provide some reference for them to make rational investment decisions under the condition of market fluctuation.For mergers and acquisitions and reorganizations,reasonable pricing of the target enterprise is an important part of the success of the transaction.Thus,it is very important to accurately evaluate the value of online education enterprises.This paper will discuss the value evaluation of online education enterprises in order to explore a suitable evaluation method for online education enterprises.First to online education enterprise value assess the clear definition of the concept,this paper introduces the basic theory and evaluation used in the theoretical basis,the online education enterprise development present situation and its characteristics,on the basis of analyzing the influence factors of online education enterprise value and evaluate the difficulty,by comparing with the traditional evaluation method analysis,it is concluded that EVA method is more suitable for online education evaluation of enterprise value.Secondly,taking Chuanzhi Education,a representative enterprise in the online education industry,as an example,the traditional EVA method is used to evaluate its enterprise value on January 12,2021,and the final result is compared with the market value of the company on the base date of evaluation.The error is-22.9%,and the evaluation result is lower than the market value with a large error.Through in-depth analysis of the evaluation results of traditional EVA method,it is found that there are some problems such as difficulties in the determination of adjustment items and adjustment process,inaccurate EVA future forecast value,and ignoring the influence of non-financial factors on enterprise value.Based on this,it is suggested to reduce the difficulty of project adjustment by establishing unified standards for project adjustment and evaluation mechanism of internal and external cooperation,to improve the accuracy of future EVA prediction by using scenario analysis method,and to quantify the impact of non-financial factors on enterprise value by using analytic hierarchy process.Finally,the improved evaluation method is used to re-evaluate the enterprise value of Chuanzhi Education on the evaluation base date and compare it with the market value.The error is 16%,which is larger than the market value and within a reasonable range,proving that the improved evaluation method is effective. |
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