Research On The Development Path Of Xi’an University Campus Marathon Based On SWOT-AHP Model

With With the state’s strong support for the development of sports events and the in-depth development of sunshine sports activities,since the start of the Tsinghua University Campus marathon in 2015,the campus marathon has mushroomed in Colleges and universities across the country.A successful marathon held by colleges and universities not only creates a good campus sports cultural atmosphere,enriches the campus sports cultural content,but also expands the forms of campus events,It can also change the concept of health and fitness of teachers and students,drive the release of sports potential,stimulate the enthusiasm of participating in daily sports and campus sports events,guide college students to develop the consciousness and habit of lifelong exercise,constantly enhance willpower and self-confidence,and also provide a good platform for the interaction between teachers and students.By using the methods of literature review,expert interview,questionnaire survey,mathematical statistics,SWOT analysis and AHP analysis,this paper analyzes the current situation of campus marathon in some colleges and universities in Xi’an and the advantages,disadvantages,opportunities and challenges that affect the development of campus marathon,This paper calculates the weight value of each influencing factor in the development of campus marathon,and then sorts each factor in a hierarchical way,calculates the overall strength of each influencing factor,constructs a strategic quadrilateral,calculates its development path vector,finds the development path suitable for Xi’an campus marathon,and promotes the sustainable development of Campus marathon in Xi’an universities,Improve its popularity and popularization.The survey results show that the campus marathon of some colleges and universities in Xi’an has a good response,which is reflected in the reasonable project setting,diverse routes and strong willingness of college students to participate.The main motivation of college students is to exercise and improve their physical fitness,and the main events are 3-5km Mini marathon,At the same time,the feeling of finishing the campus marathon is to relieve the pressure and improve the willpower and self-confidence.However,in the early stage of the development of the campus marathon,there are some problems,such as students’ low awareness of the campus marathon,lack of awareness of pre competition exercise,late start of the event and so on.The internal advantages of the development of campus marathon in Xi’an mainly include: convenient competition conditions,high enthusiasm of college students to participate in the marathon,reasonable competition items and high exercise value.The internal disadvantage factors mainly include: weak medical security system,lack of professional operation team,less funds for sports events,lack of sports ability of college students.The external opportunity factors mainly include: good policy support,wide use of smart campus,in-depth development of sunshine sports.The external challenge factors mainly include: the restriction of Marathon characteristics,the restriction of weather,the restriction of venue and the development of other sports.Combined with the calculation results of AHP analysis method,the SWOT strategy quadrilateral of campus marathon in Xi’an universities is constructed.According to the quadrilateral gravity point P falls in the first quadrant,it is determined that the development of campus marathon in Xi’an universities should take the so(advantages and opportunities)pioneering strategy.Through qualitative and quantitative analysis of the development of Xi’an campus marathon,this paper formulates the development path of Xi’an University Campus marathon from the aspects of national policy,exercise mode,track layout and design,competition events and campus smart sports.