| With the continuous improvement of the performance of smart phones and the full popularity of 5G networks,mobile games have become the main way for most people to entertain and pass the fragmented time.Playing games can not only meet people’s spiritual entertainment needs and kill leisure time,but also Communicate and interact with friends in the game.In recent years,the mobile game industry has maintained rapid development,while the market share of mobile games and web games has been shrinking year by year.Therefore,companies that used to do computer games and web games are also racing to join the mobile game industry.Everyone is optimistic about the high growth and high profits of the mobile game industry.As competition continues to intensify and the industry’s rapid growth dividends gradually fade,the survival and development of small and medium-sized mobile game startups has become more difficult.This article takes my own start-up company,Fuyu Internet Mobile Games,as the research object,and conducts strategic research on the company’s survival and development.The first is to analyze the internal conditions and development status of Fuyu Network Company to find out the company’s advantages and disadvantages,and then through IFE matrix analysis,it is concluded that the company’s internal conditions are in a relatively strong position in the industry.Secondly,the company’s external environment is analyzed,the company’s external macro environment is analyzed through PEST,the five forces model is used to analyze the company’s competitive environment,the company’s external environment opportunities and threats are found through the analysis,and then the EFE matrix analysis is used to obtain The company is in a slightly stronger position in the industry.Chapter 4,through SWOT matrix analysis and strategic matching,finally determines that the company takes "high-quality mobile game efficient R&D operator" as the company’s overall strategy,and determines the company’s current competitive strategy and business model,and then summarizes the company’s mission and positioning And development goals.Finally,several safeguard measures are put forward for the implementation of the strategy,as well as possible risks and corresponding prevention and control countermeasures in the process of strategy implementation.Fuyu Internet mobile game company has just been established.It is an entrepreneurial company integrating mobile game R&D and operation.The company is still in the product development stage and there are many problems and difficulties.I hope that through this article Research to clarify ideas for the company and provide theoretical support and guarantee for the company’s survival and rapid development. |
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