An Empirical Study On Prior Factors Of Performance Of A Product Of H Mobile Gaming Company

In 1971,the world’s first commercial game and its birth.Since then,video games have entered thousands of households.To this end,many companies specializing in the development and production of video games have emerged.From1971 to 2020,video games have undergone earth shaking changes.With decades of updating,video games are no longer limited to the game console,and they have produced a variety of changes.Nowadays,the main types of games are mainly console games,PC games and mobile games.China is already the world’s largest producer of mobile games and the largest user group of mobile games in the world.Meanwhile,Tencent,the world’s largest mobile game company,is also a Chinese company.Therefore,many enterprises have set their eyes on this market,hoping to gain a foothold in it.2013 is the first year of the outbreak of mobile game industry,many enterprises extend their business into this market.With the rapid development of mobile Internet,the development mode and speed of mobile game industry are different from the traditional game market,and the profit model has become diversified.Different from the traditional Internet game types,the profit model of mobile game becomes more direct and fragmented.The profit point is mainly charged for props,while the game itself is free for players to play.Therefore,game enterprises need to quickly adjust marketing strategies,develop appropriate game products,and formulate appropriate marketing strategies according to the specific situation to adapt to this changeable market.This paper studies a product of H company,analyzes the data collected from the game,and focuses on the main influencing factors of revenue,and how to formulate reasonable and effective promotion strategies according to the main factors.The first part describes the research background,purpose,significance,method and structure of this paper,and summarizes the relevant literature;the second part reviews the mobile game marketing strategy and related theories;the third part describes all the main factors of H company’s product data;the fourth part is the empirical research on the collected data,and finds out that The main factors affecting income and the relationship between them.Finally,the analysis results are summarized,hoping to provide reference for the development of mobile game marketing strategy.