Research On The Behavioral Characteristic Of Badminton Lovers From The Perspective Of National Fitness ——Take Xi ’an Beilin District As An Example

The introduction of national Fitness Plan 2021-2025 under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era reflects the importance the state attaches to the implementation of national fitness work.Under the continuous promotion of the national fitness strategy,the level of public services and fitness facilities have been significantly improved,and people’s enthusiasm for fitness is growing.With the rapid development of the sports industry,many national fitness sports items have also been newly developed.This study by using the literature material law,questionnaire survey,on-the-spot investigation method and other research methods,in xi ’an beilin 400 badminton lovers as investigation object,the reference and behavior characteristics of the related research results at home and abroad on the basis of the project to promote the xi ’an badminton to better serve the needs of the people’s movement,Conduct an in-depth analysis on the behavioral characteristics of badminton fans in Beilin District,Xi ’an city from the perspective of national fitness.The results show that:（1）In the structure characteristics of badminton fans in Beilin District of Xi ’an city,there are many male fans,and their ages are mainly 29-54 years old,and the youth team is relatively weak;The amateurs are mainly commercial service personnel,employees of companies and enterprises,teachers and students,and their incomes are generally between 3000-6000 yuan,indicating that the family income of badminton amateurs surveyed is relatively good.（2）xi ’an beilin badminton lovers behavior structure characteristics:（1）from the time perspective,enthusiasts to participate in the badminton for two to three times a week,every time 1 hour of exercise frequency and time,but due to the profession,the influence of such factors as mainly concentrated in the evening on participation in time,easy to cause grounds crowded phenomenon.（2）From the aspect of space,most lovers prefer to participate in badminton training in indoor venues,mainly due to the lack of outdoor facilities.（3）In terms of consumption,the average weekly consumption is 50-100 yuan.In terms of consumption structure,most lovers mainly consume clothing,shoes,hats,courts,badminton and rackets and other physical consumption,while service-oriented consumption needs to be expanded.（4）In the form of sports,reflects a strong competitiveness and uniformity,more than half of the enthusiasts adopt the way of participation in doubles,sports content is mainly to play games.（5）In terms of participation effect,the intensity of hobbyists’ participation is mainly small,followed by medium intensity,which can meet the expected intensity of most hobbyists.（6）In terms of participation motivation,health motivation and fun motivation are the main motivations,supplemented by social motivation,ability motivation and appearance motivation,according to the different gender and needs of participants.（3）in the behavior characteristic and the professional relationship: xi ’an beilin badminton enthusiasts to participate in time and space,the consumption of participation,participation motivation and professional index sig values are less than0.01,the correlation coefficient is greater than zero,there are significant positive correlation,to participate in the activities of the content,form and the professional has a moderate correlation.In the correlation between behavioral characteristics and income:In time and space,the consumption of participation,participation motivation and income index of the sig values are less than 0.01,the correlation coefficient is greater than zero,in space,the correlation coefficient is higher than 0.8 participate in consumption,has significant correlation,shows that the level of income in place of lovers and spending power has a bigger influence;The correlation coefficient between participation intensity,participation satisfaction and income is low,and the income level has little influence on the intensity and satisfaction of participation in badminton.Research suggestions :（1）strengthen the construction of badminton facilities,planning to increase the number of venues,to provide supporting services for enthusiasts.（2）Strengthen the organization work of amateur participation in badminton,give full play to the role of badminton venues,clubs and local media,and establish online publicity channels.（3）Strengthen the construction of social sports instructor team,regularly carry out the popularization of badminton health knowledge,the popularization of competition rules and badminton technical action training activities.（4）Issuing badminton related policies to encourage and support the development of badminton,such as including badminton in the middle school entrance examination,and urging students to participate in badminton through the examination.（5）Relevant departments should provide subsidies and control to badminton halls and clubs to reduce the consumption of badminton venues.