Research On The Development Of Badminton "3V3" System To Promote The Development Of Mass Badminton

Since 21 st century, the Chinese badminton team achieves great success projects in the world, such as Olympic Games, the Thomas Cup and other major events. Theses outstanding achievements also affect national citizen’s sport interest. More and more people getting like to play badminton and there skilled improved so quickly. Moreover, our country holds various badminton competitions also increasing whole nation’s sport level, and let more people get involved. According to badminton is a sport which combines entertainment and fitness, and also have good foundation. In order to satisfy social needs, national badminton team promotes 3V3 unofficial badminton competition. This competition drives badminton field’s improvement; also stimulate player’s interest to compete with others. When candidate join this competition, they always feel satisfaction which other sports cannot offering. Till now,the 3V3 competition has been successfully held 5 years and well developed. This article will use different method such data method 、 question interview, questionnaire, mathematical statistical analysis, logical analysis to get to know this 3V3 badminton competition’s reasonable development.The research shows following features: firstly, the 3v3 competition has huge proportion among badminton players in Kunming, and each area player always as an association to participate in competition. Secondly, it’s lack of official operate the competition. Thirdly, it’s difficult to internationalization without sufficient funds and public media influence. Forth, 3v3 cannot improve market value without organization marketing strategy. Fifth, it’s hard to get long term development.According to the negative influence of 3V3, this article indicate that 3V3 should improve its organization management, media publicly, marketing strategy to increase its value.