Lacquerware Is Used In National Cosmetic Brand Packaging

The 21st century is the century of brands.After rapid and rapid development in recent years,China has become the second largest economy in the world.Therefore,the status quo of "manufacturing big country,small brand country" has also reached a critical period that needs urgent change.If we want to change this situation,we can only regard traditional culture as the cornerstone of reform and innovation,introduce new ideas,and integrate national culture into people's daily life.Among all kinds of daily necessities,good green packaging is related to the sustainable development of society and should be paid attention to by people.How to make good use of Chinese traditional culture and let it be subtly integrated into the packaging design of daily necessities is a problem that we need to solve urgently.The mention of Chinese traditional culture must involve specific things,such as language elements.Lacquer art has been the oldest traditional handicraft in China for more than 8,000 years.It is most appropriate to incorporate some special language elements in traditional lacquer art into packaging design.Anyone who knows lacquer art knows that she is an old and young craft.It is said to be ancient because a large wooden bowl of lacquer lacquer was unearthed from the Hemudu Cultural Site in Zhejiang Province 7000 years ago,and the lacquer bow 8000 years ago was unearthed at the Hangzhou Huhu Bridge.It can be known from this that humans began to use lacquerware at least in the Neolithic Age,and since then human beings engaged in lacquer art creation activities have continued for thousands of years.Lacquer art is ancient and noble.It has been used by upper class royal nobles for thousands of years,and it is rarely used by ordinary people.With the development of the times,new materials such as rubber,plastic,glass and metal have appeared in modern society.Lacquer art has gradually withdrawn from people's daily life and was forgotten by the world.To say that it is young is that it became popular again in the late 20th century and once again attracted the attention of the world.In the East,the emerging lacquer paintings of Chinese lacquer arts are all around.In the West,the European lacquer art movement initiated by French lacquer artists represented by Jean Dunand,created and innovated the lacquer arts.A group of lacquerware objects that are quite different from traditional oriental lacquerware,replace the traditional conservative utensils that lack the aesthetics of the times.The lacquer box as a packaging has been around since ancient times."Buying ?and returning pearls" is an interesting story that happened in the Warring States Period more than 2500 years ago,because the "packing box" as a lacquer box is so beautiful that customers forget what they really want to buy.Innovative,how to use lacquer boxes in modern product design is a question that I have been considering for several years.Combining lacquer box art with packaging design through graduation design can better reflect the combination of traditional culture and reality.Substantive meaning.In addition,another purpose is to reuse the lacquer box as a packaging box,which can bring the lacquer art back to the eyes of the mass consumers,and promote the purpose of promoting the lacquer art culture.This article chooses to start with the research of Chinese national cosmetics brand packaging design,and through the study of a large number of relevant materials,references and field studies to take pictures to learn,try to apply Chinese lacquer ware elements to cosmetic packaging design.The thesis takes the redesign of the duck egg powder packaging in Yangzhou "Xie Yichun" lacquer box as an example,focuses on exploring many problems in the design process,and innovates and produces through the following three aspects.First of all,in tracing the development of ancient lacquerware,we have to read a lot of books about lacquerware that recorded various periods of each place,do a good job of studying the cultural characteristics of lacquerware in different areas in each historical period,and fully understand the story behind the millennium lacquerware.Absorb the images and shapes that can be used for reference.Secondly,specifically arrange and combine from three aspects of cultural value,material structure,and visual elements to design a new"Xie Yichun" lacquered duck egg powder package,in order to enhance the nationality of Chinese ethnic cosmetics Brand image;Finally,from the national level,social level,corporate level and individual level,put forward some constructive opinions on the future development trend of lacquer art in packaging design.