A Comparative Analysis Of The Performance Of Industry-related Mergers And Acquisitions And Diversified Mergers And Acquisitions From The Perspective Of Industry Logic

From the perspective of industrial logic,this paper analyzes the M & A performance of two companies adopting different M & A strategies,trying to find out how different M & A strategies affect the performance of enterprises under the internal factors that accord with or deviate from industrial logic.It hopes to provide certain experience and feasible suggestions for more domestic enterprises and help companies that are acquiring or willing to acquire take some detours less and avoid mistakes.And there are some operational implementation suggestions.Various results might be brought by different M & A strategies adopted by companies.Although a large number of scholars are now studying it and illustrate M & A Performance with a lot of theoretical analysis,how will different M & A strategies affect companies is still uncertain.And there is absolute reference.There is still no conclusion about whether diversified mergers and acquisitions bring positive benefits to enterprises.This paper selects two comparable enterprises for specific case study.Referring to existing theories,this paper analyzes and discusses the market environment of case enterprises,taking the enterprise’s own development level and management strategy into account.It discusses the development stage with industrial logic as its internal cause and the reasons for adopting M & A strategy.Most of the current studies focus on a large number of data as samples,ignoring the process and causes of their effects.Without exploring the impact of M & A in detail,it can not provide meaningful advice and experience for more enterprises.Taking the initial motivation of strategy as the starting point,this paper discovers changes in subsequent financial performance,analyzes the influence of strategy on the change of financial performance by using method of DEA,giving conclusions and recommendations.The first part is about the introduction and the background and significance of the topic.The second part is to summarize various viewpoints and theories of previous scholars.The third part is about the introduction of researched enterprise from business situation,industry environment and self-development;The fourth part is to analyze and compare enterprise performance by applying building evaluation system and method of DEA.The fifth part is about the summary and the follow-up suggestions to enterprises.