Research On Internet Product Design Based On The Psychological Needs Of The Elderly

With the rapid development of Internet technology,the Internet market is huge and there are many products,but the current Internet product design seldom considers the psychological needs of the elderly,and the elderly have problems such as not knowing how to use,not using,and not using well when facing a wide variety of Internet products,so it is urgent to integrate the psychological needs of the elderly into Internet product design.This paper analyzes the psychological characteristics and mental health factors of the elderly,and proposes a psychological demand model for the elderly by combining Maslow’s Hierarchy of Needs and Mc Cluskey’s Learning Needs Theory;on this basis,the design opportunities of social apps for the elderly are derived through research,and then proposes a "social app design strategy based on the psychological demand of the elderly".Based on the research,we found out the design opportunities of social apps for the elderly,and then proposed the "social app design strategy based on the psychological needs of the elderly".First,identify the psychological needs.We researched the psychological needs of the elderly,summarized the psychological characteristics of the elderly and the factors influencing the psychological health of the elderly by using literature analysis,and established the psychological needs model of the elderly by combining Maslow’s hierarchy of needs and Mc Cluskey’s learning needs theory,and determined the social needs as the main research content.Secondly,user research was conducted.Four representative senior citizens were selected for in-depth interviews based on their "social motivation" and "app usage",and the characteristics and needs of senior social apps were clarified.Then,we compiled the social app design opportunities based on the psychological needs of the elderly,and proposed design strategies from three levels: product,interaction and visual,providing theoretical basis and ideas for design practice.Finally,design practice.Apply the design strategies to the specific design of social apps for the elderly and get the final design results.