The Application Design Research Of Filial Piety Culture In Zibo Tourism Culture Brand "source·spring"

Zibo has a long history,rich cultural deposits,is the birthplace of Qilu culture,has a large number of irreplaceable,high cultural connotations,huge development value of tourism resources.This paper draws on cultural symbols,brand visual image design,brand communication channels and other relevant knowledge and theoretical research,to seek the theoretical support for the sustainable development of Zibo tourism culture brand.We will integrate filial piety culture into Zibo culture brand,explore its development possibility,deepen the research of filial piety culture tourism brand image design and communication,and provide reference direction for the design of similar culture.The aim of this study was to explore the brand image design in the application of zibo tourism culture,to filial piety culture resources as the center,in zibo area unique life style and custom,the analysis of features of each element,the extraction and integration of visual elements,visually fusion culture link,forming perfect and unified,whole brand of tourism culture.At the same time,the temple fair form of Zibo filial piety culture is used as the link of the combination of various cultures to fully understand the inheritance characteristics of Zibo filial piety culture,so as to develop the tourism culture brand with Zibo characteristics.