Research On The Influencing Factors Of Knowledge Sharing Among Enterprises In The Automotive Supply Chain

In the 21st century,the automobile industry h as ushered in new development opportunities and chall enges.Although my country's auto mobile industry has maintained a steady state of c ontinuous growth,my country's automobile market has experienced negative gro wth for the first time in 28 years since 20 19.The automobile industry is cha racterized by insufficient supply innovation and declin ing consumer demand,the automobile industry urgently needs reform and development.Modern society is the era of knowledge e conomy,knowledge sharing can reduce business operating costs and improve com petitiveness,which is an important factor affecting the overall operation of th e supply chain.The quality development of the automobile industry a nd technological innovation need to continuously absorb new knowledge.Therefore,it is particularly importa nt to carry out knowledge sharin g among automobile supp ly chain enterprises.The influencing factors o f knowledge sharing among automobile supply ch ain enterprises are worthy of our study.This article first studies the related theories of automotive suppl y chain management and supply chain knowledge sharing,and combs the related lit erature on supply chai n management,automotive supply chain manageme nt,knowledge management,knowledge shari ng,supply chain knowledge sharing,and supply chain knowledge sharing influencing factors,defined its related concepts,summarized and commented on the research status at home and abroad.At the same time,through a case study of Toyota Motor's supply chain knowledge sharing,the factors that may affect the knowledge sh aring between autom otive supply chain companies are analyzed,and the research h ypothesis of the facto rs affecting knowledge sharing between automot ive supply chain companies is proposed,and a model of influencing factors of knowledge sharing between ente rprises in the auto motive supply chain is constructed.Then,through questionnaire surveys of employee s in the automobile industry,data were collec ted,SPSS26.0 and AMOS24.0 software were used t o conduct structural equation model empirical analysis,the r esearch hypothesis and theoretical model were tested,a nd relevant conclusions were obtained.Research shows: the willingness to share knowledge,s haring capabilities,sharing platform construction,a nd sharing incentive mechanisms between enterprises in the automotive supp ly chain have a significant positive effect on the knowledge sharing behavior betwe en enterprises,at the same time,knowledge sharing capabilities,sharing platform constru ction,and sharing incentive mechanisms can indirectly have a si gnificant positive effect on the knowledge sharing behavior between automotive supply chain companies through the intermediary variable of sharing willingness;the knowledge tacit and knowledge barriers between enterprises in the automotive supply chain ha ve a significant negative effect on the knowledge shari ng behavior between enter prises;the knowledge sharing behaviors among automobile supply chai n enterprises have a significant positive effect on the sharing performance of enterprises.Finally,on the basis of the resear ch results,the thesis puts forward suggestions to promote th e knowledge shari ng behavior among enterprises in the automotiv e supply chain.