Research On The Development Of Overseas Markets For The Company

Under the call of The Belt and Road in our country,more and more enterprises go abroad to develop the international engineering contract market.GSDC is an ordinary enterprise engaged in infrastructure construction actively carrying out corresponding policies to develop overseas markets under the trend of "going global".The company has been involved in overseas projects for more than eight years since 2013.During the eight years,it has not only made some achievements in overseas market development,but also suffered heavy losses due to unclear development strategy of overseas market,subtle positioning of the company itself and lack of overseas experience.The purpose of this paper is to analyze the internal and external environment of GSDC scientifically based on the relevant international engineering contracting theory,discuss the target market and development strategy that GSDC should focus on in the process of overseas market development under the current international market conditions.Moreover,the guarantee measures are proposed for GSDC to improve the implementation of overseas target market development strategy.It is hoped to promote the healthy development of GSDC overseas business.The research of strategic management in this paper is quite crucial to the overseas market development of GSDC.In the past eight years,a number of factors have restricted the development of its overseas business.Even to this day,the overseas market development activities are stagnant,so it is urgent to formulate a scientific overseas market development strategy to help the enterprise out of the current predicament.GSDC is an enterprise of “going abroad” under the call of “The Belt and Road”.It has universality and typicality in many domestic enterprises that are committed to developing overseas markets.The setbacks GSDC has encountered in recent years and the difficulties it is now in are also the same problems faced by many enterprises of the same type.Therefore,this paper hopes it can play a certain reference role for many enterprises that have just begun to "go abroad" based on the research on the overseas market development strategy of GSDC.