Research On ETC Marketing Strategy Of Guizhou Expressway Group

In recent years,the ETC system of vehicles,which has been implemented in our country,has achieved remarkable results and greatly improved the traffic efficiency.ETC system is a convenient system which can automatically identify and collect tolls when vehicles pass toll stations such as freeways or bridges.By means of dedicated short-range communication between the vehicle electronic tag on the vehicle windshield and the microwave antenna on the special driveway of the ETC toll station,using the technology of computer networking and the processing of Bank’s back-end settlement,and then achieve the goal that vehicles can pay the expressway and bridge fees without stopping with the help of the expressway and bridge toll station.With the improvement of people’s living standards,the country’s demand for urban public safety and order standards is also increasing day by day,starting from improving the traffic efficiency of cars and environmental protection,the use of ETC products in urban intelligent transportation is becoming more and more perfect with the development of ETC products from expressway to city,facing the charge of city bridge toll station and parking lot,even the direction of future traffic jam charge,it also becomes more and more extensive in the city intelligent transportation development prospect.This paper mainly studies the ETC marketing strategy of Gui Zhou Expressway Group Co.,Ltd.through the 4PS theory,STP theory,the multi-dimensional analysis of Gui Zhou Expressway Group Co.,Ltd.,and through the questionnaire analysis to analyze the satisfaction of ETC users in Guizhou Province,provide the corresponding strategy for ETC business marketing of Guizhou high speed group.To a certain extent,this kind of subject has promoted the effective implementation of the marketing and promotion of Qiantong card,in addition,the scientific and rational marketing method can well identify the market demand,consumer preferences,competitors and industry-related trends,so with such a way to be able to a good future market to carry out a good analysis and prediction.In this way,the enterprise will be able to change the unpredictable market environment,accurately target the target market and master the lifeblood of the market,all these are subtly promoting the development of Guizhou ETC.Therefore,the introduction of a new concept and method of ETC Qiantong card marketing is quite worthy of our in-depth study.