Zhejiang Narada Power Source Co.Ltd. Marketing Management Research

2016 is the most important year in the development of new energy industry in China.The emergence of various new energy batteries has made it possible for new energy to be applied to people's daily life.In recent years,since the problem of domestic environmental pollution has become more and more important,we have paid more and more attention to environmental protection.The chief culprit of the "fog",which has caused widespread public concern,is the PM2.5 in the emissions of a large number of vehicles after the number of motor vehicles increases.But at present,the quality of gasoline products of domestic motor vehicles is not up to standard,and the improvement of oil products is restricted by many aspects such as technology,policy and so on,so it is hard to get much improvement in the short run.Therefore,in order to improve the national living environment,the government has promulgated a series of environmental protection policies and regulation measures.The state strongly supports the nationwide popularity of new energy vehicles,with a view to reducing the emission of vehicle exhaust through the use of green and clean energy.At the same time,the technical level of automotive power battery lithium constantly tend to mature,iron phosphate battery car battery application in his excellent performance,industry maturity gradually increased in the world have set off a new round of investment boom energy.At the same time,the state subsidies to support new energy vehicles,and gradually gained the favor of domestic consumers,automotive batteries and ancillary sales have soared trend,how the power battery Zhejiang Nandu power supply company as a domestic industry's leading Limited by Share Ltd can in front of this rare opportunity to occupy the market and expand their the share of sales,and then create China quality brand new energy is the purpose of this paper.Through the research on this subject,it is found that the power power Limited by Share Ltd of Nandu of Zhejiang has accurately grasped the development direction of the battery industry,and faces considerable advantages in the marketing process,and also exposes its own short board and shortage.Under such conditions,in the face of fierce market competition,the former marketing mode of the company has four aspects: the marketing mode is single,the marketing thought and the market do not conform to the market,and the detailed operation system of the previous Market Research Department is not perfect.On this basis,this paper combines Zhejiang Nandu power power Limited by Share Ltd marketing status,from the market positioning,4P combination and other angles of Zhejiang Nandu power power Limited by Share Ltd marketing strategy,in order to Zhejiang Nandu power power Limited by Share Ltd development benefit.