Research On The Design Of Tourist Souvenir Based On Beijing Palace Culture

With the sustained and steady growth of China’s economy,the quality of life has been gradually improved,the disposable income has increased,and the tourism industry has entered a period of rapid development.However,the development of tourism souvenirs as an important part of the tourism industry is not optimistic.The main reason for the existence of tourism souvenir market there are two aspects: First,the majority of tourist souvenirs sold in scenic has nothing to do with its own culture;Second,the tourist souvenirs contained in the cultural elements of the surface,but the traditional culture of the pattern or simple copy of the shape.Beijing Palace Museum in recent years realized the importance of culture,the development of a large number of cultural heritage of the Beijing Palace souvenirs,but did not deepen the connotation of the Beijing Palace culture,the design of tourism souvenirs mostly lack of bright spots,unable to meet the tourists The demand.Through the investigation and study of the Beijing Palace and the souvenir industry,this paper expounds the necessity of developing the souvenirs of the Beijing Palace cultural tourism.From the perspective of the design of tourist souvenirs,this paper analyzes the cultural resources of Beijing Palace and the cultural characteristics of Beijing Palace,and extracts the cultural elements of Beijing Palace from three aspects: three-dimensional modeling elements,graphic modeling elements and cultural connotations.Through the study of the concept,classification,characteristics and development trend of tourism souvenirs,the design elements of tourist souvenirs are summarized.On this basis,the cultural and creative coexistence,serialization and packaging hierarchy based on the Beijing Palace cultural tourism souvenirs design principles.Combined with the different levels of cultural connotation of Beijing Palace,put forward three design ideas,the initial establishment of the Beijing National Palace Museum cultural tourism souvenirs of the design process.Finally,through the design examples to verify the feasibility of the design theory.The extraction of the cultural elements of the Beijing Palace will help to tap the potential content of the Beijing Imperial Palace culture.The design strategy in the paper provides important ideas and inspiration for improving the design grade of the Beijing National Palace Museum’s cultural tourism souvenirs.At the same time,the design of tourist souvenirs in other areas has a certain The reference meaning.