Research On The Application Of Traditional Zodiac Images In The Cultural And Creative Design Of Benming Yea

As the result of the long-term accumulation of Chinese culture,the cultural connotation of zodiac is an important part of the traditional culture of the Chinese nation.It is also a kind of appeal for material and spirit of people.It carries the cultural spirit of the Chinese nation and influences people’s secular culture.Designers need to pay close attention to how to integrate the traditional Chinese zodiac image into the design of cultural and creative products in this zodiac year,so that the cultural and creative products in this zodiac year can achieve the integration of form and meaning,and meet the growing emotional needs of contemporary people.The traditional zodiac image and the cultural and creative products of the zodiac year take the visual image of the traditional zodiac image and the cultural connotation of the zodiac year as the material,and integrate and transform into the cultural and creative design of the zodiac year,so that the cultural and creative products have more cultural characteristics and modern aesthetic characteristics and humanistic spirit.This paper discusses the connotation and essence of Chinese zodiac culture,analyzes the image of the traditional Chinese zodiac and the image of the ox,and explores the practical application of the image of the traditional Chinese zodiac in the cultural and creative products of the Chinese zodiac year by using modern design and expression techniques,ideas and methods.This paper is divided into four parts.The first part describes the zodiac culture and the connotation overview of the zodiac culture,first analyzes the origin and customs of the zodiac culture and the customs of the zodiac year,and then analyzes the current situation and advantages of the design of the zodiac culture and creative products.The second part focuses on the analysis of the visual image and cultural connotation of the traditional zodiac ox image,as well as the traditional zodiac ox image styling style and design principles.The third part analyzes the application,visual style,color and other aspects of the zodiac ox image in the cultural and creative design of the zodiac year.At the same time,the problems existing in the cultural and creative design of the zodiac year are analyzed and the solutions are proposed.The fourth part is based on the previous research on the traditional zodiac ox image,the design of the zodiac ox IP image and extended cultural and creative design.