Cultural And Creative Product Design Report With The Theme Of The Zodiac

With the development of cultural and creative industries,it has provided new opportunities in the contemporary era for the dissemination of excellent traditional culture;excellent traditional culture has provided rich resources for cultural creative design and laid a cultural foundation for the development of cultural and creative industries.The zodiac culture is one of the outstanding Chinese traditional cultures and has a long history and is deeply loved by Chinese people.This design deal with culture and creative products in small studio.It combines zodiac graphics with floral elements,and uses comparative research,questionnaires and other research methods in existing literature materials,to analyze basic from design positioning,constituent elements and organizational forms and explore a new approach to the design of cultural and creative products that combines traditional elements with modern design and presents them in the form of products.The design of cultural and creative products with the theme of the zodiac can enhance the cultural inside of the studio brand and expand the influence of the brand,providing a reference for building a small studio brand culture.The thesis is divided into five parts:In the first part,it clarify the background,research purpose,significance and domestic development status of the zodiac theme cultural and creative products,as well as research methods are expounded.The second part is an overview of the origin,development and artistic expression of the zodiac culture.At the same time,through the questionnaire survey method,the application of the zodiac in cultural and creative products is analyzed and summarized.The conclusion is provides a powerful basis of the design principle and design of the creation.The third part analyzes the design of the zodiac-themed pattern,creates the drawing elements through two design methods of direct extraction and element conversion,and organizes the elements in a scatter,square balanced and round-the-clock manner,explore a method of designing cultural and creative products.The fourth part analyzes the product design and positioning,and determines the six themes of Feilongchengyun(flying dragon square cloud),Ruigou Yingchun(lucky dog spring welcoming),Madao Chenggong(lucky horse ensure sucess),Zhushi Shunli(wishing you have a great year in the year of pig),Ruhu Tianyi(add up to the strength like tiger),and Wenji Qiwu(early riser when the cock crows).The design patterns applied to scarves,packaging,mirrors,mobile phone shell,bookmarks and ornaments.Finally,the innovation points of this design are summarized:the original design method of brand culture and traditional culture,and the future direction of this design is proposed.