| With the progress of China's reform and opening up,the automobile industry has developed rapidly and steadily.From the import of complete automobiles to the mass production of domestic automobiles,it has gradually become the world's largest automobile production and marketing country,promoting the continuous development and improvement of the automobile aftermarket,and the industry competition has also entered the stage of white heat.Due to the large population base of China,the national automobile life has been popularized and the whole industry chain of China's automobile has been rapidly and effectively developed,but at the same time,there is a huge contradiction between the rapid development of the industry and the lag of industry management standards.At present,the research and development of automobile manufacturing innovation technology is mainly at home and abroad,and the research on automobile aftermarket is relatively little.However,the maintenance industry in the automotive aftermarket lacks the industry management norms and standards that match the development of the industry,and there is widespread confusion in management and uneven maintenance quality.The management mode is formed by the promotion of the industry development and the exploration of enterprises themselves,which restricts the development of the automobile maintenance industry to a certain extent.The maintenance quality and service standard of automobile after sale determine the survival and development of maintenance enterprises,and the development of fine management is directly related to the survival and development of enterprise chain-management.This paper consists of five parts: The first part mainly clarifies the background and significance of the topic.Through sorting and collecting a large number of literature data,it clarifies the significance of implementing fine management for automobile maintenance chain enterprises to improve the comprehensive management level and profitability of maintenance shops.At the same time,expounds the main research methods and content of this paper.The second part mainly studies the characteristics of automobile maintenance industry,domestic status quo and trend and simply analyzes the industry status quo,elaborate the theoretical content of fine management.The third part is mainly about the status quo and development opportunities,SWOT analysis and management status analysis of K automobile maintenance chain enterprises in Yunnan Province.The fourth part mainly collects and analyzes the current problems of K automobile maintenance chain enterprises in Yunnan Province,including the difference between maintenance quality and customer demand,the difference between extensive maintenance management mode and service standard,the disconnection between management consciousness and marketing management and other related problems.Automobile maintenance refined management system is studied through these aspects,specifically involving maintenance quality management and supervision,the establishment of customer relationship management system,enterprise market layout and marketing management analysis,to ensure the effective operation of chain enterprise refined management system.The fifth part for K vehicle maintenance and repair chain enterprise management status of yunnan province fine management countermeasures and Suggestions to improve,through auto enterprise special maintenance technical classification,repair the elaborating management informatization,management team efficiency,the improvement of the customer management system and implementation,expounds how to optimize the enterprise marketing strategy several projects.The sixth part is a general summary of the research results.This paper not only has important reference value for the fine management of K automobile maintenance chain enterprises in Yunnan Province,but also has certain reference significance for the improvement of fine management of related maintenance enterprises in the industry. |
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