Channel Expansion And Strategy Improvement Of Contemporary Filial Piety Culture Dissemination

Filial piety culture is an important part of the traditional culture of the Chinese nation.It can go through thousands of years without decline,and has a profound impact on people's daily life and the development of the national society.Filial piety culture is a kind of culture produced with the birth of family.Its purpose is to promote the construction of a harmonious family,and then to build a stable and harmonious society.The communication of filial piety culture has important practical significance in coordinating the relationship between parents and children,building a harmonious society,alleviating the crisis of "empty nest family",solving the problem of family pension,coordinating social contradictions,promoting social harmony and stability,strengthening the sense of identity,and improving national cohesion.Through thousands of years of inheritance and development,filial piety culture has formed a more profound cultural connotation,including:standing up for oneself,serving relatives and being loyal to the emperor.Its communication carriers are:Family motto,traditional festivals,literature and art,architecture,etiquette.In ancient society,the thought of filial piety and respect for parents of children was widespread in the society and widely practiced by people.In order to better spread the filial piety culture,people from all walks of life strengthen the construction of the communication system of filial piety culture,and promote the transmission and inheritance of filial piety culture by various ways of communication.However,filial piety culture still faces some problems in the process of communication.Therefore,this paper attempts to cut in from the perspective of communication channels,in-depth excavation of filial piety culture communication in the contemporary communication pattern,to find out the problems faced by filial piety culture communication in the perspective of communication channels,and then improve the communication strategy.This article starts from the communication channel,through consulting the relevant literature,has a basic understanding of filial piety culture.On the basis of interviews,through in-depth analysis,it finds that there are some problems in the communication process of filial piety culture.These problems are mainly reflected in:the construction of filial piety culture communication content is not comprehensive,the audience cognition level of filial piety culture communication is low,and the communication channel of filial piety culture is not perfect.These problems of filial piety culture communication become the bottleneck of restricting the construction of filial piety culture communication.In order to give full play to the value of filial piety culture and inherit the connotation of filial piety culture,it is necessary to improve the communication strategy of filial piety culture and the communication effect of filial piety culture according to the problems faced by filial piety culture in the communication process.Specifically speaking:firstly,the communication content of filial piety culture should be combined with the communication channels to promote the construction of the communication content of filial piety culture;secondly,the effective communication channels of filial piety culture should be constructed,diversified channels should be adopted to spread filial piety culture,and a wide communication system should be constructed to form a communication force and improve the communication effect;finally,the distribution channels of decentralization and personalization should be adopted to enhance the audience's understanding of filial piety culture.The introduction part of this paper introduces the origin of the topic from three aspects.Through the analysis of the research status of filial piety culture,the innovation of this study is obtained.At the same time,it introduces the purpose and significance of this study,research methods,key difficulties and basic concept definition.The second chapter,from the five aspects of family motto,traditional festivals,etiquette,architecture,literature and art,analyzes the multiple media carrier of filial piety culture communication and the contemporary value of filial piety culture communication.The third chapter analyzes the communication channels and current situation of filial piety culture from three aspects:social communication,media communication and academic communication.The fourth chapter analyzes the current problems of filial piety culture communication from the perspective of communication channels.The fifth chapter puts forward the strategy of filial piety culture communication to improve the effect of filial piety culture communication and solve social problems.The conclusion part mainly expounds the role of this research work in the field of cultural communication,as well as some of my own views and prospects for the future communication of filial piety culture.