The Influence Of Personality Traits And Travel Motivation On Travel Decision-making

Tourism has become an indispensable part of people's life.People may travel in order to find a different perception experience in an unfamiliar environment.When choosing a destination,the motivation of travel is the driving force of people's travel behavior.People The intuitively perceived travel experience is the image management of a travel destination through a network platform.Based on this,referring to previous research conclusions,this paper proposes to explore the role of different cognitive ease-of-use text forms and different risk levels based on the influence of people's personality traits and tourism motivation on tourism decision-making.Based on the influence of people's personality traits and tourism motivation on tourism decision-making,this paper conducts in-depth user experience research on tourism decision-making from the role of cognitive ease-of-use and risk level.The role of personality traits and tourism motivation in tourism decision-making,and then select the appropriate cognitive ease of use font form and different risk levels of picture content according to the research results,thereby enhancing people's willingness to make tourism decisions.This article uses a combination of theory and empirical methods,and applies psychology-related theories to tourism consumption management.First,it uses literature analysis to find out the role of tourism motivation and personality traits in tourism decision-making.Then it uses questionnaire surveys and experimental studies.The combined research methods were used to obtain data and statistical analysis was performed on the experimental data using SPSS 25.0 software to obtain relevant research results.The results of this research are mainly composed of two parts:evaluation of experimental materials and experimental research.The first part includes picture risk assessment and big five personality risk score measurement.The statistical analysis of picture risk assessment scores shows that there is a significant difference in picture risk scores.The big five personality risk measurement score statistical analysis results show that big five personality risk measurement scores have Significant difference.The second part includes the impact of tourism motivation and Big Five personality risk measurement scores on tourism decision making,and the role of cognitive ease of use and risk levels in it.The results of the influence of tourism motivation on tourism decision-making show that under the condition of relaxation of tourism motivation,the willingness to make tourism decisions that presents high cognitive ease of use text form and low risk level picture content is significantly higher than that of low cognitive ease of use text form and high Willingness of decision-making in tourism at risk-level picture content;under risk-motivated tourism,showing willingness to make decision-making in text form with low cognitive ease and high-risk content is significantly higher than willingness to present in text form with high cognitive ease and low risk Willingness to make decisions in-horizontal picture content.The impact of the Big Five personality adventure measurement score on tourism decision-making shows that under the condition of high adventure measurement score,the willingness to make tourism decisions that presents low cognitive ease of use text form and high risk level picture content is significantly higher than that of high cognitive ease of use Willingness to make tourism decisions in the form of text and low-risk picture content;under the condition of low-risk measurement scores,the willingness to make tourism decisions in the form of text with high cognitive ease and low-risk picture content is significantly higher than that with low cognitive ease Willingness to make tourism decisions in the form of text and high-risk picture content.Based on the above research results,it is suggested that when designing the user interface of a travel website,a travel operator considers personality traits and travel motivations as influencing factors on travel decisions,and selects appropriate text forms and image content to enhance people's travel decisions.Will,you can achieve personalized user experience design.