Research On The Integrated Development Of Culture And Tourism In Zhujialin Pastoral Complex

The rural revitalization strategy provides guidance for solving the three rural issues.For this reason,Yinan County focuses on promoting the construction of the Zhujialin Pastoral Complex,improving infrastructure,attracting social capital,and building agricultural projects?Cultural tourism has witnessed sound development,making it one of national key projects.This study takes the cultural tourism integration development of zhujialin rural complex as the object,Through investigation and analysis,zhujialin rural complex is rich in cultural resources,tourism elements are basically complete,cultural tourism integration development has made some progress.On this basis,it summarizes the basic types of cultural resources of zhujialin rural complex,including farming culture,red culture,folk culture,festival culture and creative culture.Rich cultural resources provide creative sources for the development of cultural tourism products.Various types of cultural resources can enhance the tourism attraction of the park,enrich the tourism connotation,improve the tourism quality of the park,and lay the foundation for the development of cultural tourism integration.In the process of research,this paper analyzes the strawberry farm in Kars,Germany,sunflower farm in Dawang,Japan and "Lujia" rural complex,summarizes the experience and characteristics of the development of rural complex,and on this basis,combined with the reality of zhujialin rural complex,puts forward the development path of cultural tourism integration of zhujialin rural complex.It mainly includes the integration of farming culture and tourism,red culture and tourism,folk culture and tourism,festival culture and tourism,cultural creativity and tourism,cultural tourism and integration of science and technology.The integration of different types of cultural resources and tourism can realize the value development of cultural resources,enrich cultural tourism products and promote the development of new culture.In view of the problems existing in the cultural tourism integration development of zhujialin rural complex,this paper puts forward corresponding countermeasures and suggestions.Tap cultural resources and promote cultural integration.Speed up the development of cultural and tourism products and enrich cultural and tourism formats.Improve the tourism infrastructure and enhance the professional management level of tourism.Strengthen the management system and mechanism of cultural tourism integration,and promote the deep integration of culture and tourism.Vigorously carry out flexible and diversified tourism marketing to enhance the tourism brand of the park.