Research On Marketing Strategy Of Guiyang DS Examination Training Company

In recent years,civil servant has become a popular job for employment.As the competition intensifies,more and more candidates choose to participate in professional civil servant examination training to improve their own selection examination competitiveness,and civil servant training companies emerge as The Times require.In order to occupy the public training market quickly,the public training companies use various ways to strive for training candidates resources.As a local civil servant training institution,DS has trained tens of thousands of outstanding civil servants in the province over the past six years.However,with the rapid development of the public examination training market,DS public examination training company also has many problems restricting its own development.Therefore,this article USES research approaches such as literature,questionnaire investigation,induction,with DS test and training company as the research object,based on the STP theory,the theory of 4 ps marketing mix strategy,brand strategy,management strategy,product strategy,channel strategy,promotion strategy,price strategy and so on has carried on the concrete analysis,found the company brand value is not high,the marketing combination strategy needs to be promoted.After research,the marketing strategies of the company are put forward,such as building high-quality brand,strengthening marketing awareness of the management team,optimizing the quality of teachers’ courses,enriching the channel expansion mode,optimizing the pricing of courses according to the market and other strategies,and the guarantee measures are put forward.This paper aims to promote the company to further enhance the market competitiveness,but also for the industry to provide reference for marketing.