Research On Legal Issues Of Personal Information Protection In Online Consumption

modern information technology is in the stage of rapid development,which has changed the human life mode,promoted the development of e-commerce industry,and the number of Internet users is increasing.Network consumption has become the most common trading mode in modern market.Under the background of big data era,the personal information of network consumers has great commercial value to enterprises and can affect the management decisions of network operators.Therefore,in order to maximize economic benefits,network operators will collect,use and disseminate consumer personal information through illegal and improper forms,which seriously infringes the rights and interests of consumers' personal information,and will also treat consumers' personal information Life,property and so on bring certain negative effects,reduce the consumer's trust in the operator,and are extremely unfavorable to the sustainable development of the e-commerce industry.Based on the protection of personal information,this paper discusses the legal problems of personal information protection in network consumption from the relevant laws,and then discusses how to strengthen the strategy of consumer personal information protection through the law.First,the concept,characteristics and types of personal information of online consumers,as well as the right to personal information of online consumers,the key to personal information rights and personal privacy rights,consumer personal information rights,consumer personal information protection basic principles and so on,found that the current laws of our country have not made clear provisions on personal information,personal information rights.Second,the infringement of consumers' right to personal information in network consumption Body,tort form is analyzed in detail.The third is to explain the basic situation of consumer personal information protection in China from legislation,judicature and industry self-discipline under the environment of network consumption,and then analyze the legal problems and industry self-discipline problems existing in the protection of consumer personal information in China.Fourth,to the United States,the European Union,Japan and other developed countries personal information protection legal system,for the follow-up to learn from international experience to lay a research foundation.Fifth,through drawing lessons from the relevant legislation of foreign countries and combining with the actual situation of our country,we should construct the personal information protection system of network consumers from the aspects of law and industry self-discipline,and standardize the e-commerce industry in China Development,for the establishment of a good network trading market to provide legal protection.