Research On The Endogenous Logic And Innovation Path Of Government Short Video To Help Social Governance

With the development of new digital technology and the continuous advancement of my country's new information infrastructure construction,national strategies,social governance forms and even people's lives are constantly being reshaped.my country's social governance field extends from the real space to the vast and complex cyberspace..The central government shoulders the burden of grasping the direction of development,and put forward requirements from a strategic perspective to promote the modernization of governance systems and governance capabilities.Governments at all levels have continuously improved their awareness of innovating social governance,actively integrating into the Internet era,using new media to explore social governance innovations,and new media for government affairs.Began to play an important role in helping social governance.With the continuous development of new media technologies and forms,short government videos have emerged,and short government videos themselves are actively integrated into the social governance system.Therefore,this article takes my country's social governance concepts,systems and systems as a research perspective.Exploring and thinking about short government affairs videos.In the observation of the communication practice of government affairs short videos to help social governance,it is found that government affairs short videos can reconstruct the government media image,innovate law popularization,construct a new governance platform,and innovate comprehensive social governance methods.But at the same time,there are various problems and risks in the dissemination of short government videos.It is difficult for social governance and resident autonomy to integrate organically.Most short government videos face the dilemma of limited dissemination effect,insufficient dissemination effectiveness,and it is difficult to assume the responsibility of innovative social governance,and the limitation of objective conditions such as human resources will also lead to the motivation of social source governance Insufficient,the ethical anomie that appears in the short video of government affairs affects the credibility of social governance.Based on the reality of the integration of government social governance and government short video interaction,government agencies need to adapt to the new ecology of social governance in the new era and strengthen the construction of the digital social governance ecology in order to improve the energy efficiency of government short videos to help social governance.This paper takes social governance as a research perspective,combines the concept of social governance with the field of news communication,and attempts to start from the goals and requirements of social governance,and explore the endogenous logic and innovative ways of integrating short government videos into social governance.The thesis is divided into four parts: The first part analyzes the logical motivation of the integration of short government affairs video into social governance from the perspective of technology,politics and practice;the second part takes the "Siping Police" as the research object and analyzes its promotion of social governance.Practice,analyze the mechanism of government affairs short videos assisting social governance;the third part discusses in detail the difficulties and risks faced by government affairs short videos;the fourth part proposes innovative ways of integrating government affairs short videos into social governance based on observation and analysis.