| From 2009 to 2019,new government media experienced a decade of rapid development.The new media of government affairs has included a variety of functions such as open government affairs,public opinion response,interactive counication,authoritative release,convenient service,etc.In addition to government affairs microblog and government affairs We Chat,government affairs douyin has also become a member of the new media of government affairs around the country.The new media of government affairs makes the government realize the leapfrog of e-government from desktop Internet to mobile Internet.This thesis uses the literature analysis method to comb the related concepts of government affairs new media,and redefines the concepts,characteristics,positioning and functions of government affairs microblog and government affairs We Chat and short video.The characteristics and differences between the new and traditional government media should be refined,and the "Internet + government service" should be made clear by using information and counication technologies and platform dividends to deepen the development of government service and upgrade the service-oriented government.In this thesis,the current situation of the construction and operation of new media for government affairs in Tianjin is sorted out from two parts: platform construction and public opinion response.In addition to the "dual micro government" of the platform construction,the short video of government affairs is included in the research scope,and the differentiated development trend of three new media platforms of government affairs is analyzed.Public opinion should select "@ Tianjin release" and "@ Headline news" as research samples on the microblog platform after the "8.12" explosion accident in Tianjin port and "@ Tianjin release" and "@ headline news" as research samples.Data mining is carried out by using web crawler technology,and influential factors of public opinion on government microblog are established through big data analysis.From the three dimensions of time feature of information release,microblog content feature and propagation effectiveness feature,this paper analyzes the problems existing in the response of public opinions on Tianjin government microblog.The service of new government media is mainly manifested in platform interaction and feedback,so it is further divided into two categories for in-depth research at the level of counication effectiveness.Secondly,based on the public’s coents on the microblog content,the content analysis method is used to systematically analyze the emotional correlation of the coent text content.Through the research on the construction and operation of the new government media in Tianjin,it is found that there are still many problems in the new government media in Tianjin,such as imperfect public opinion guidance mechanism,low role dislocation service level,platform construction priority over operation,and insufficient colative innovation concept.How to make full use of the new media platform of government affairs to effectively release government information,respond to social concerns,provide public services and shape the image of service-oriented government is the key to the construction of new media of government affairs in China.Finally,through a combination of government affairs at home and abroad of the construction of the new media experience,put forward to promote the Tianjin government affairs rationalization proposal for the construction of new media.Mainly from the optimization operation platform construction,strengthen the platform for interaction and feedback,building a cross-platform,cross-regional e-government development of new media matrix three aspects put forward constructive Suestions,in order to improve the Tianjin government affairs development level,realize government affairs new media counity,matrix,development and strong contribution to build a service-oriented government. |
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