Research On The Current Situation And Optimization Strategies Of Colleges And Universities Using New Media To Carry Out Ideological Education

The rapid rise of new media brings new challenges and opportunities for ideological education in colleges and universities.On the one hand,the ideological ideas from all over the world spread willfully through the new media,and colleges and universities have become an important place for ideological exchanges,posing new challenges for the ideological education in colleges and universities to keep pace with The Times.On the other hand,new media has the advantages of high interaction and high timeliness,which brings opportunities for expanding new channels of ideological education and creating new fronts for ideological education.Therefore,it is of great practical significance to study the concept and mechanism of carrying out ideological education in colleges and universities by means of new media and put forward the optimization strategy.This paper comprehensively USES literature analysis method,case analysis method and investigation method to explore the use of new media to carry out ideological education in colleges and universities.The research consists of five parts:The introduction mainly expounds the research background and significance of carrying out ideological education by using new media in colleges and universities,sorts out the research status at home and abroad,and defines the basic research field.The second chapter firstly defines the concept of new media,expounds the characteristics of new media and classifies the new media used by colleges and universities.Secondly,it analyzes and sorts out General Secretary Xi Jinping's thoughts on network ideological security,media integration and ideological education theory in colleges and universities to provide theoretical support for the thesis.Finally,the paper analyzes the promoting effect of new media on ideological education in colleges and discusses the necessity of using new media to carry out ideological education in colleges and universities to meet the new changing situation of ideological education.Chapter three investigates and analyzes the current situation of ideological education in colleges and universities by using new media.Firstly,in the aspect of platform construction,through the construction of different types of new media,colleges and universities build an extensive ideological education network that can break through the time and space restrictions and enhance the universality of ideological education.The second is the construction of the working mechanism.Colleges and universities should adhere to the leadership of the party and implement the guidance of public opinion to ensure the orientation of ideological education by using new media.Thirdly,in the aspect of team construction,we should ensure the continuity,advancement and purity of ideological education by organizing a team of professionals with firm ideals and beliefs.Finally,the innovation of relevant educational methods is carried out under the guidance of the latest theoretical achievements of the party.The fourth chapter analyzes the problems of using new media to carry out ideological education in colleges and universities.First in terms of platform construction,due to the complexity of ideological struggle in the new media,Chinese universities are often more focused on relatively closed,and the university students' social highly coincidence for the construction of the new media,ignore the relatively open play of the role of new media,this is not conducive to enhance the influence of the ideology education and persuasion,is unfavorable to its extensive in ascension.Secondly,in terms of the construction of working mechanism,the lack of linkage means with relevant party and government organs and state media leads to the neglect of the voice of the educatees in the process of ideological education.The procedure of audit management mechanism is tedious and the operability is not strong.Thirdly,in the aspect of team construction,the operation team has a large turnover of personnel,insufficient professional ability and insufficient identity,which leads to the hidden trouble in the continuity and direction of ideological education.The fifth chapter puts forward the optimization strategy to the problems existing in the use of new media to carry out ideological education in colleges and universities.Firstly,in the aspect of platform construction,it actively involves in the ideological struggle in the open new media,grasps the discourse right of new media ideological education,and promotes the universality of ideological education.Secondly,the optimization strategy of the working mechanism is to improve the quality of ideological education by highlighting the leadership of the party and enhancing the operability of the audit management mechanism.Then,the optimization strategy of team building is adopted to ensure the professional,pure and advanced nature of team building and improve the effect of ideological education by strengthening talent training and enhancing identity.