Research On The Evolution And Development Of Government Agenda Setting Under The Impact Of Sudden Network Public Sentiment

The setting of the government agenda determines the positioning and direction of the government’s work,and it also involves all aspects of social stakeholders.With the continuous upgrading of the network environment,sudden network public sentiment has become an important social phenomenon that cannot be ignored.The development of social transition period is insufficient,contradictions are frequent,and the enthusiasm of the public to participate in social public affairs is constantly improving.The rise of the network society has ushered in a new era of the repressed voice of the public in the traditional media era,and the detonation of sudden network public sentiment has become one of the ways in which the public agenda puts pressure on the government agenda.Grasping the evolution and development of the government’s agenda setting and understanding the prominent problems and causes of the government’s agenda setting under the impact of sudden network public sentiment are of great significance for optimizing relevant work.This research analyzes the concept of sudden network public sentiment and government agenda setting,especially pointing out that sudden network public sentiment is a rapidly polarized network public sentiment,and clarifies that the main body of government agenda setting is the government,the object is the public,the carrier is the media and its communication contents,and the context is the natural and social environment.The development and progress of the media and the changes in the social environment have become important driving forces for the evolution of the government agenda setting,which have presented characteristics of every stage.The traditional working method of the informed agenda setting has gradually failed under the impact of the development of the Internet and the sudden network public sentiment.The forced response agenda setting has emerged as the times require,and the government agenda setting has entered a new stage: from the release of information relying on traditional media to forming autonomous communication pattern with new media as the priority,from a strong one-way notification to a two-way dialogue with the public agenda,from more intervention in the media agenda to the relaxation of the media agenda.The development of the mobilization of the network has further broken through the space-time restrictions on the generation and communication of the public agenda,and the continuous increase in public awareness has brought more social problems to the surface.This study selected 80 government sudden network public sentiment events from January 2015 to June 2018 for statistical analysis,and it was found that the forced response agenda setting has entered the development bottleneck period,facing three major difficulties.The government agenda setting is out of rules,the media agenda and the government agenda are out of order,and the public agenda is unbalanced with the government agenda.The dilemma is mainly due to the transformation of the government,the media and the society.Based on an in-depth analysis of the problems and causes,the development strategy of the government agenda setting is proposed.The government should change the thought of setting agendas,transforming from sudden public sentiment response to normal risk aversion agenda,and then strengthen the agenda external and internal communication,from the new media participation to the omnimedia government agenda setting,and finally realize the three divided agendas achieve shared growth through discussion and collaboration.